5 tips to stand out in the saturated fashion industry

Everyday, the fashion industry just keeps getting more and more crowded. As a fashion retailer, how do you thrive in a competitive market?  

Fashion is a fast-growing industry. Everyday a new fashion designer or fashion retailer gets into the fashion industry, and new trends are introduced every four to six months. In such a booming industry, brands can sometimes struggle to stand out and get noticed, especially if they’re just starting out.

Competing in a saturated market may not be the easiest task, but there is a lot you can to compete, stand out and even thrive, even as a new player. With the unexpected impacts of COVID-19 and the rise of mobile usage, eCommerce has emerged as one of the main selling channels for fashion. This means plenty of new opportunities as well as challenges for fashion brands. 

We dive into some ways to stand out in a saturated market to get your business noticed by potential customers:

1. Find your niche

People have to know you for one thing. Do you specialised in accessories, festive clothing for children, comfortable footwear, or trendy handbags? If you want to attract new customers, finding a niche is key. When you focus on one thing, it will make it easier for your customers to associate you with that one particular thing and begin to see you as an authority in that area. Finding your niche and focusing on it is the first step to tackle before you go on with trying to stand out. 

2. Have a great quality product

It goes without saying, but if your product is good enough, then it will always have a chance at standing out. Marketing can only do so much for a product that’s not of great quality or value. Focus on developing a great product that will fill a gap or need in the market, and it will naturally find its own place in the fashion world.

3. Add more value

Look for ways you can add more values to the products and services you sell to attract clients, which will give people more of a reason to buy from you. A way of adding value could be giving freebies, teaching people how to style via online tutorials, or offering free consultation sessions. Or it could even be something as small as sending a personalized note or an extra item as a gift to your customers along with every order you send out to thank them for shopping with you. Your customers will appreciate the thoughtfulness and be more inclined to shop from you again in the future.

4. Have a consistent brand image and story

When you’re in a saturated niche, your branding and story become even more important. Even if your product is one of many similar products out there, your brand will stand out when others can relate to your story in a personal way. Having a consistent brand image is
crucial to tell consumers that you are different from competitors. You can also
use your brand story to communicate to your audience why they should shop from
you rather than others. If you have any personal motivation or particular
mission behind your brand, share it with your customers. It can enhance your
relationship with customers and strengthen your brand image.

5. Show off your reviews

Reviews will always influence potential buyer’s decisions, especially in the fashion industry. One way to stand out is simply by showing off your reviews. Happy and satisfied  customers lead to more happy and satisfied customers. Just remember not to single out the positive and leave out the negative. Just because a customer is unhappy about a particular fit, doesn’t mean it won’t suit another customer. The key here is to provide timely explanations to the negative reviews, and offer to help find something else that would work. The goal is to help your customers make more informed decisions and have a positive shopping experience.

Running a successful fashion eCommerce businesses certainly requires a lot of effort and an insightful mind. But with passion, the right approach and careful planning, you’ll be able to provide something unique and carve out a name for yourself. We hope this guide helps
you to find your own way to stand out in the crowd, and set your fashion brand
up for success!

Join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!

Interested to be your own boss? Sign up as a Lazada seller today.

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How to start your fashion brand

Always dreamed of your own clothing line business? Online clothing stores have grown
rapidly over the last decade, creating plenty of opportunities for those wanting to start their own fashion brand.

Anyone can sell anything online these days, thanks to eCommerce and online marketing. And if fashion is your thing, it might just be the time to start turning your dreams into reality – a clothing brand that’s beloved nationwide.

Starting a fashion brand or your own clothing line is certainly not going to be a walk in the park, but it is also not impossible, especially with the amount of resources at our fingertips
today. But apart from passion and having a keen eye for fashion design, having
a successful fashion business is also about entrepreneurship. Having a proper
business plan, understanding people management and going at a sustainable pace
will help you to embark on your clothing business journey.

Here are some tips on how to start your own fashion brand to get you started on your way:

Decide on your niche. In the noisy world of fashion, consider filling a gap in the marketplace or think about a niche in the market that isn’t currently being filled. Is it a clothing line for children with tactile issues? Is it a loungewear that can easily be dressed up for a formal occasion? Or perhaps you have a unique design in mind for a specific customer group. Whatever your inspiration is for starting a fashion line, know your niche and always bear it in mind. It will help guide your journey even as you branch out as time goes on.

Develop a business plan. Before you embark on this journey, ask yourself, what is my ultimate goal for this product? What does my brand stand for? Who are my customers? Starting a clothing line requires many of the same considerations as starting any business. Identify your goal and keep it foremost in your mind as you build your brand. Take the time to do the research, identify the types of products that will resonate with your audience and create your budget, before building the product

Identify your target audience. This step goes hand-in-hand with the step above. While developing your brand, you need to know the target market of consumers for the clothes you want to sell. Consider the pros and cons of targeting certain demographics. For instance, young people may be more receptive to online and influencer marketing, but they also may have limited funds. Middle-aged customers may be able to afford a higher price point, but they may be less concerned with style and less keen on trying on a new brand. 

Design and develop your line. For any clothing business, one of the most exciting parts is product development. This is your chance to creatively shine! The first collection you release to the market will be your calling card going forward, so make sure it is something you are happy and proud to identify as your own. At the same time, be practical. If you’re just starting out, whatever you’re designing will have to be produced in a cost-effective manner. It also pays to learn the latest industry standards, access resources and equipment, make contacts, and get feedback from pros in the industry.

Start manufacturing. It’s time to take your product to the manufacturers. Whether you are handmaking your own clothes, have your own commercial production facility or have outsourced the work, there is no doubt that having a manufacturing partner will let you free up time for other aspects of the business and design. How you choose to tackle production and choose a manufacturing partner comes down to a few points – are you concerned with ethical manufacturing or lowest cost? Is ‘made locally’ important to you? Do you plan to scale? How hands-on do you want to be in production? By answering these questions, you’ll be able to source the person or team you want to work with to make your designs a reality.

Begin the marketing process. Your new business needs brand awareness. Social media platforms like Instagram, TikTok and Facebook has become a popular platform for this, and many Instagram influencers are happy to promote new fashion brands in exchange for products. You can also take a small batch of your products to a community marketplace, or use online platforms like Facebook Marketplace, and test your products. Use this opportunity to ask your customers for their feedback, and anything else they’re looking for, which you
can use to refine your line before its official launch.

Launch your product. When you’re ready to order your first full product run, it’s time to get serious about selling your product. Take the time to consider how you’ll price your products, package your products, market your brand, or perhaps utilize any deals or promotions such as Lazada’s marketing campaigns. You could also loop in potential business partners and
co-investors who can provide some capital in exchange for a cut of future proceeds especially if you’re just starting out.

Will you join the boom in eCommerce fashion? To take your dream from a business idea and make it in the frenzied world of fashion can be an all-consuming process, but it comes with great satisfaction. Lazada can help you on your journey towards creating a successful
clothing brand today!

Join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on FacebookInstagramTikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.