Did you hear? Cashback is taking the world of online shopping by storm!
In a nutshell, cashback is a percentage of money given to buyers when they purchase goods and/or services. Buyers can then use the earned cashback for their future purchases and enjoy bigger savings!
Introducing Everyday Cashback by Lazada
Everyday Cashback is a program that encourages user repurchase. It is co-funded by Lazada where our platform sets aside budget to enable user’s attractive cashback earnings. Sellers can look forward to more traffic, conversions and retention through this mechanic.
Who is eligible for the program?
The Everyday Cashback program is open to all Marketplace and local LazMall sellers.
What are the benefits?
- Drive sales while maintaining original price and margin
Unlike a flat discount on products, which may risk devaluing reputation and results in reduced basket spend, a cashback promotion increases sales volume whilst protecting your profit margins due to non-redemptions.
- Maximal visibility
More exposure & marketing shout out from Lazada to entice customers to browse cashback products and make use of their cashback vouchers.
- Encourage repurchase
Attract customers to return and purchase from your store over and over again. Knowing they’ll be rewarded for spending is definitely an incentive to visit (and of course, spend more).
- Better cost-efficiency
The idea of a cashback promotion is relatively straightforward when compared to traditional discounting. It targets customers’ interests in the promotion, with only those most engaged making claims and avoid the windfall effect resulting from any immediate discounts.
Where can Everyday Cashback be found?
How does it work for Sellers?
How to sign up for Everyday Cashback?
Login to your Seller Center account and follow these steps:
- Click on Marketing Center to expand the menu.
- Select Promotions.
- Click on the Programs tab – alternatively, seller can also scroll down to the Programs section.
- Select Everyday Cashback from the Programs
- Seller will be redirected to the Terms & Conditions page. Then, click on the “Join Now” button to participate in the Everyday Cashback
In case you’re wondering, here’s a glimpse of how Everyday Cashback works for your buyers:
Interested? Just click the button below!
Check out Lazada University course to find out more about how you can benefit from Everyday Cashback!
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