Athleisure vs Athleticwear. Must know facts.

Knowing the difference between the two could help you to redefine your products and increase sales.

The sportswear industry is clearly still on the rise in the aftermath of the pandemic, as consumers continue to prioritize their health and spend time exercising. Activewear and athleisure brands continue to flourish and their growth reflects consumers’ interest in a healthier lifestyle.

Is Athleisure and Athleticwear the same?

The quick answer is no. However, many people, mistake athleisure and athleticwear/activewear for the same thing and the lines can be easily blurred. This can lead to decreased sales opportunities as shoppers may not find what they’re after in search results. In order to make sure their message reaches the right audience, brands need to understand the difference between categories to implement the best sales and marketing strategies.

While they can both function as workout clothing, athleisure are trendy, fashionable, relaxed, and comfortable clothing, particularly popular among office workers, celebrities and social media influencers and young students.

Athleticwear/activewear on the other hand, is less about glamour and more about meeting the necessities of one’s body during physical exercise. Clothing that falls under the athleticwear category are typically more enduring, wicks moisture and is comfortable to wear.

Whatever the differences are, it is clear is that both categories are unique to our time and serve different functions. Let’s delve a little further into these two different entries:

What Is Athleisure?

Athleisure was born out of compromise. It tends to be a mix of sporty and trendy clothing, combining fashion and function and can be worn casually all day long. It has nothing to do with technical athletic wear. Athleisure has become the new trend, especially during the pandemic, with most of us stocking our closets with clothing that can be worn while working or playing. It takes traditional sporty clothing and integrates it into your every wardrobe.

Some athleisure clothes such as leggings or yoga outfits for example, can be worn during exercise, but the primary purpose of athleisure is to provide both good looks and comfort. Athleisure clothes are also great for traveling and walking, when you want to be comfortable and still look stylish or trendy. Some examples of athleisurewear include yoga pants, crop tops, high-waist leggings, tights and stretch chinos.

These days, athleisure tends to be more popular because it combines the aesthetics of both fashion and sport, and its versatility makes it an easy outfit to dress up or down depending on one’s purpose.

What Is Athleticwear?

Outdoor activities such as sports and exercise call for athleticwear. Athleticwear, which is also synonymous with Sportswear or Activewear, was created so that the person wearing it can move around freely and actively. The primary aim with athleticwear is its functionality. It is what you wear for your morning run, to play a game of tennis or to hit the gym for a good sweat session.

Athleticwear has been around longer than the athleisure industry and  generally include items such as running gear, cycling apparel, tracksuits, workout clothes, sports bras and more. Because it is worn during more vigorous workouts and movements, athleticwear is typically constructed of airy, quick-drying, figure-hugging material that makes the athlete feel comfortable as well as to handle workouts better.

Some key fabrics used in active wear include fabrics with softer profiles such as Spandex, Polyester, Nylon and Tencel. Patented performance fabrics also exists that employs specially-engineered fibers to improve ‘breathability’.

So don’t confuse athleisure clothing with just athleticwear anymore. Knowing the difference can help you to style and market your products more successfully, and will prove to be highly valuable in the long run as you run your business in this niche.

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Idea pembungkusan pakaian dan aksesori untuk 2023

Sebagai peniaga e-dagang yang mengepos pakaian dan aksesori menggunakan perkhidmatan kurier, pembungkusan yang anda pilih haruslah melindungi produk anda sambil mempamerkan penjenamaan anda. Berita baiknya ialah anda tidak perlu memilih antara reka bentuk, kemampanan, atau kualiti yang hebat: anda boleh memilih pembungkusan untuk pakaian anda yang memenuhi kesemua ciri-ciri ini.

  • Beg pakaian yang boleh kompos

Untuk memastikan pakaian yang anda jual sampai tanpa sebarang kedutan atau lipatan, anda boleh menggunakan beg pakaian. Beg pakaian yang jelas dan boleh dikompos ialah satu alternatif mesra alam yang hebat dan satu cara yang berkesan untuk mengemas pakaian atau aksesori. Bahan lut sinar beg ini bermakna pelanggan anda akan dapat melihat produk yang mereka pesan, sambil melindungi produk anda.

  • Tag gantung

Tag gantung ialah cara terbaik untuk berkongsi maklumat tambahan kerana ia boleh disesuaikan untuk mempamerkan butiran saiz pakaian, nama media sosial perniagaan atau stor anda, arahan penjagaan, dan jenis bahan. Jika produk anda unik, buatan tempatan, atau diperbuat daripada bahan yang mampan, sampaikan mesej ini di atas tag pakaian selain keistimewaan lain pakaian anda. Anda juga boleh menukar reka bentuk tag ini mengikut produk: edisi terhad, koleksi bermusim, atau pesanan pelanggan yang diperibadikan. 

  • Reka bentuk kreatif

Reka bentuk pembungkusan boleh fokus kepada beberapa aspek yang berbeza, seperti bahan mesra alam, nilai estetika tulen, atau budaya.

Kasut, khususnya, boleh dibungkuskan dengan banyak reka bentuk yang kreatif. Contohnya, sebuah jenama kasut Belgium mencipta kotak kasut yang bukan sahaja boleh muatkan kasut, tetapi boleh digunakan semula untuk menyimpan beer dan snek, dengan itu mengambil kira aspek budaya juga. Ada juga kotak kasut yang direka bentuk seperti buku. Kreativiti seperti ini membuatkan produk anda susah untuk dilupakan!

  • Beg tali serut untuk aksesori

Beg tali serut ialah pilihan yang bijak untuk membungkus aksesori yang halus (subang, rantai tangan, cincin, dan sebagainya) yang perlu disimpan rapi supaya tidak hilang dalam kotak yang besar. Beg kecil dan comel seperti ini akan memastikan barang aksesori anda selamat dalam kotak penghantaran apabila bergerak dalam transit. Memandangkan beg bertali seperti ini boleh digunakan semula, anda boleh mencipta sebuah jenama yang hebat yang akan menarik pelanggan untuk menyimpan beg itu lama selepas mereka menerima bungkusan anda. Selain itu, beg jenis ini diperbuat daripada 100% kapas organik dan bertujuan untuk digunakan semula.

  • Kertas tisu

Kertas tisu boleh melindungi produk yang halus seperti aksesori, selain pakaian. Mengepos produk dalam kertas tisu yang disuaikan untuk jenama anda akan menaikkan appeal produk anda dan menampilkan penjenamaan anda. Kertas tisu juga memberikan lapisan perlindungan tambahan dan ianya ringan untuk penghantaran.

Ada pelbagai pilihan pembungkusan untuk produk fesyen seperti pakaian dan aksesori: pastikan perniagaan anda mengutamakan pembungkusan yang akan mempamerkan jenama anda, yang masih bernilai kepada pelanggan anda selepas pembelian mereka, dan yang boleh dilupuskan secara bertanggungjawab selepas digunakan (bungkusan mesra alam). Pada tahun 2023 dan tahun-tahun yang akan datang, pengguna akan menghargai cara bungkusan yang mesra alam dan kreatif.

Sertai kempen fesyen Gayamu, Caramu oleh Lazada dan berpeluang memenangi hadiah wang tunai keseluruhan bernilai RM60,000, kredit iklan Lazada Sponsored Discovery kesuluruhan bernilai RM3,000 dan banyak lagi!

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Lazada’s most searched fashion keywords

Take a closer look at these popular fashion keywords that will help your fashion eCommerce SEO.  

Fashion has always been the driving force behind the eCommerce industry, and no other industry is as influenced as strongly by trends and seasonality. Conducting keyword research and applying standard SEO practices for fashion eCommerce plays a big part in staying ahead of the game in this ever-changing industry.

Keywords are here, so search engines know the content of a page. But it may sometimes be hard to choose which fashion keywords to use. For your fashion SEO to be effective, the main keywords should be the ones that appeal to your target audience.

There are many ways to come up with keywords. Deriving keywords for your fashion store can come from Google Trends, your internal search function, your product catalogue and many more. There is no doubt that having an SEO strategy in place for your online fashion store is a great method to attract free traffic to a fashion eCommerce site.

Here are a few fashion keywords that will help you while doing fashion eCommerce SEO and to stay ahead of trends.

  • Baggy Jeans

Denim trends have been leaning towards more relaxed fits, and the search volume around ‘baggy jeans’ is gradually increasing. With the aftermath of the pandemic, more and more people are turning to comfort when it comes to how they dress. For now anyway, skinnies are on the way out, as even celebrities have started wearing baggy jeans and styling them in several forms. When it comes to the SEO activities of your fashion blog, the fashion keywords ‘baggy jeans’ might come in handy!

  • Activewear Keywords

In the event that you’re in the fitness apparel business, you’re in luck! Sports and fitness fashion are a fast growing industry, and the activewear category continues to boom in the aftermath of the pandemic for two reasons: more people are leaning towards comfortable, athleisure clothes, as well as prioritizing workouts and exercise for their health. Emphasize on your fitness apparel keywords such as ‘flattering workout clothes’, or ‘comfortable gym clothes’ in your descriptions, if you sell in this category.

  • Bags

Bags are still a popular fashion keyword in 2023, with plenty of subcategories from ‘everyday handbags’, ‘tote bags’ or even ‘Ita bag’, which is a small, trendy bag covered in pins, buttons and accessories topping the search list. Figure out who your audience are, what bags will most appeal to them and target your efforts, and keywords, accordingly.

  • Bra Tops

Bra tops, which were popular in the 70s, are making a comeback! They are a clothing category that sits between a crop top and a bra, and is especially popular in warm countries for obvious reasons! However, try to consider your website’s audience as this trend may not appeal to everyone. Use bra tops as your SEO fashion keyword, if  you think your target shopper segment is interested in this type of clothing.

  • High Rise Pants

Trends tend to circle around, and like bra tops, it looks like the trend of the high rise pants are making a fashion throwback. If you are doing fashion SEO, this is a keyword you should definitely use in your blog posts. Better yet, create a winning look pairing high-waisted pants with bra tops and a blazer to capitalize on current trending keywords.

  • Midi Skirt

Midi skirts come in all sorts of different patterns and fabric, and according to Google Trends, the keyword ‘midi skirt’ is growing in popularity. From leather midi skirts to midi pencil skirts and wrap midi skirts, this item can be dressed up with a billowy blouse or down with an everyday t-shirt, and is quickly becoming a wardrobe essential for many women. This is a must have SEO fashion keyword for your website.

  • Blazers

Blazers are getting bigger and better, and people are pairing it with classic jeans or coordinating trousers for a stylish look. Blazers also appeal to both the male and female audience, and can be worn casual or dressed up. Be specific and use long-form keywords such as ‘linen double-breasted blazer’ or ‘oversized stretch wool blazer’ in your descriptions to get better results.

  • Utility Jackets

Utility jackets are seriously trendy at the moment, and a lightweight jacket comes in handy when you’re on the go. Originally made as a practical cover-up to keep farmhands warm in the early 20th century, they have been reformed into fashionable style pieces and are worn by both men and women today. The perfect transitional piece, utility jackets can be layered over everything from high-waited jeans to sleep dresses.

  • Bling Accessories

Accessories make up a crucial category in fashion. If you are seeking to rank high in searches then it might be wise to write about the popular fashion accessories. Accessories encompasses necklaces, rings, earrings, bracelets, piercing jewelry – pretty much everything. However, some of the more popular keywords that are currently popular include ‘beads’, ‘charms’, ‘choker’, ‘crystal necklace’ and ‘anxiety rings’.

  • Corsets and Bustiers

Corsets and bustiers have been gaining momentum with the fashion-forward crowd for the last several years. They are an elegant form of lingerie that come in different shapes and materials offering many different styling options. Fashion keywords such as ‘floral bustier’, ‘corset top’, ‘lace bustier’, and even ‘cosplay’, which is the practice of dressing up as a character from a movie, book, or video game is on the rise.

Keeping up with the trends and figuring out the popular keywords at any given moment for  an eCommerce website is a tough but a fun practice. However, keyword research is an important marketing component for all fashion eCommerce stores and it will help you to optimize your product titles and descriptions for more organic traffic.

Start your fashion store today and get your customers coming back for more when you join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on Facebook, Instagram, TikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

Trend yang membentuk industri pakaian atletik muslimah untuk tahun 2023

Nike mungkin merupakan jenama global pertama yang menceburkan diri ke dalam pasaran atletik muslimah. Namun, setelah melihat jurang dalam pasaran dan permintaan yang besar perniagaan-perniagaan dan jenama-jenama yang lebih kecil telah mula reka bentuk pakaian aktif untuk wanita Islam.

Sebenarnya produk atletik muslimah yang sedia ada tidak mencukupi dan tidak meliputi banyak aspek kesopanan yang penting, menyebabkan wanita muslimah berasa tertekan dengan pakaian yang longgar, bergelut dengan pergerakan yang tangkas dan bukannya berusaha ke arah yang lebih baik. Mereka juga bimbang jika tudung mereka akan kekal di tempat asal atau melayang dengan pergerakan yang laju. Berenang dengan pakaian yang labuh dan besar juga mendedahkan wanita Islam kepada risiko lemas. Pasaran atletik muslimah memerlukan lebih banyak produk yang ringan dan boleh bernafas walaupun sopan.

Sebagai respons, banyak jenama-jenama global popular yang telah mula memberi perhatian kepada keperluan dan permintaan wanita Islam yang aktif bersukan, dan trend industri ini kini mula berkembang kepada pakaian renang yang dibuat khas untuk wanita Islam seperti burkini dan tudung yang dibuat khas untuk aktiviti sukan dan atletik.

Lebih ramai wanita juga kini menggantikan legging dengan pakaian spandeks dari kepala ke kaki yang sesuai dengan wanita Islam. Malah, para selebriti juga telah mempopularkan trend ini. Label indie lain telah melihat trend ini dan menawarkan pakaian sehelai dengan daya tarikan yang lebih estetik walaupun sopan.

Jenama-jenama besar dalam industri pakaian atletik muslimah sedang beralih dan mencipta produk baru untuk pengguna dalam semua saiz pakaian. Di samping itu, wanita muslimah juga mahu perniagaan menunjukkan komitmen mereka terhadap kepelbagaian saiz, di samping kesopanan. Jenama seperti Misclaire juga telah mula menawarkan pakaian atlet muslimah bersaiz besar selain produk-produknya yang lain.

Memang betul bahawa pakaian atletik tidak semestinya bergaya, tetapi memakai pakaian yang bergaya, cantik, dan selesa sudah pasti boleh membantu anda mendapatkan mood untuk mengeluarkan peluh. Cabaran yang dihadapi oleh ramai wanita Islam ialah mencari pakaian senaman yang berfungsi dan bergaya, mematuhi kod kesopanan, dan sesuai untuk gim awam dan ruang sukan yang bercampur jantina. Jenama-jenama pakaikan atlet juga kini faham bahawa wanita Islam bukan hanya mahu pakaian sukan yang memenuhi fungsi atletik sahaja, tetapi mereka juga mahu produk yang cantik dan mempunyai nilai fesyen.

Trend-trend ini bakal membentuk industri ini pada tahun 2023 dan tahun-tahun yang akan datang.

Wanita muslimah kini tidak perlu lagi memakai T-shirt yang longgar berlapis-lapis dan tudung yang labuh untuk bersukan. Jenama yang menjual pakaian atletik, tidak kira yang tempatan atau global, kini sudah mula mengesan permintaan yang belum dipenuhi sepenuhnya. Walau bagaimanapun, pasaran pakaian atletik muslimah sudahpun berkembang dengan cepat dengan produk-produk yang inovatif.

Sertai kempen fesyen Gayamu, Caramu oleh Lazada dan berpeluang memenangi hadiah wang tunai keseluruhan bernilai RM60,000, kredit iklan Lazada Sponsored Discovery kesuluruhan bernilai RM3,000 dan banyak lagi!

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Lima fabrik tudung yang lazim – setiap penjual mesti tahu

Tudung adalah satu cebisan kain yang penting dalam almari pakaian wanita Islam, dengan kepentingan agama dan budayanya yang mendalam. Tudung juga merupakan sebahagian daripada busana pakaian muslimah yang sopan dan sederhana. Ramai muslimah yang bergaya memilih tudung yang cantik untuk mencipta pernyataan gaya mereka yang tersendiri.

Kini, pakar industri fesyen mencadangkan bahawa bukan sahaja gaya tudung tetapi fabrik tudung juga penting. Dengan memakai tudung dari bahan fabrik yang berbeza, anda boleh mencipta penampilan yang cantik untuk diri anda sendiri. Malah, tudung dengan rona yang sama pun akan kelihatan berbeza apabila ia terdiri daripada fabrik dan tekstur yang berbeza. Di sini kami senaraikan lima jenis fabrik lazim tudung yang anda mesti tahu.

1. Chiffon

Dengan sifatnya yang selesa dan menawan, chiffon ialah fabrik yang paling biasa digunakan untuk tudung. Chiffon adalah campuran gentian seperti kapas, sutera, dan sintetik. Sifatnya yang ringan juga menjadikannya selesa dan memberikan rupa yang anggun. Ia boleh didapati dalam pelbagai warna dan corak. Di Malaysia, sebatian fabrik chiffon dan crepe juga sangat popular. Sebatian ini lebih senang untuk mengikut bentuk muka. Tudung chiffon yang dililit longgar juga sangatlah menawan!

 

2. Poliester

Poliester ialah fabrik yang mudah dibentuk, menjadikannya biasa untuk dilihat di mana-mana. Ia sesuai untuk dipakai secara kasual dan juga ke majlis khas. Banyak tudung bawal yang dijual di pasaran menggunakan fabrik jenis ini.

3. Rayon

Rayon ialah fabrik tudung yang sesuai untuk semua musim. Tudung yang menggunakan bahan ini lebih baik untuk mereka yang mahu berpenampilan kasual. Selain itu, anda boleh melabuhkan tudung rayon dalam pelbagai gaya untuk mencipta rupa yang unik!

4. Sutera

Tudung sutera boleh dilihat dalam banyak warna dan corak. Kilauan dan cetakan fabrik sutera sebenar memberikan rupa yang elegan dan mahal pada tudung. Ia kelihatan seperti sebuah karya seni; apabila digabungkan dengan renda, ia akan memberikan satu feeling ala-ala royalty selain keselesaan.

5. Kapas

Kain kapas boleh ‘bernafas’ dan ianya juga senang menyerap peluh, menjadikannya fabrik yang sesuai untuk iklim yang panas di Malaysia. Kain ini juga tidak licin, membuatkannya mudah dibentuk untuk gaya yang berbeza-beza. Cotton Voile dan Cotton Wafer juga adalah antara fabrik kapas yang telah ditambah dengan bahan lain untuk menjadikannya lebih baik.

Ianya selalu diperkatakan bahawa hijab ialah mahkota wanita Islam, simbol sebenar keanggunan dan kesopanan. Dari chiffon ke sutera ke kepas, wanita berhijab boleh memilih fabrik tudung mereka berdasarkan gaya hidup dan keutamaan peribadi mereka, cara mereka mahu menggayakan tudung mereka, dan faktor cuaca dan iklim. Kualiti fabrik tudung yang dipilih banyak bezanya dalam pengayaan, keboleh pakaian, ketahanan, dan banyak lagi. Jenis-jenis fabrik yang disenaraikan di atas juga adalah antara fabrik tudung yang lazim yang digunakan di pasaran di luar Malaysia juga. Ilmu ini boleh membantu penjual memutuskan keperluan pasaran.

Sertai kempen fesyen Gayamu, Caramu oleh Lazada dan berpeluang memenangi hadiah wang tunai keseluruhan bernilai RM60,000, kredit iklan Lazada Sponsored Discovery kesuluruhan bernilai RM3,000 dan banyak lagi!

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5 tips to rock fashion SEO this Raya season

Using SEO strategically this festive season will give you maximum impact as Malaysians rush to do their Raya shopping

Hari Raya is the largest religious celebration in the country, a period where bazaars, open houses, and yes, even online shopping becomes a priority as customers buy everything from Baju Rayas to various delicacies and household items to refurbish their living space. This is a time when Malaysians rush to online marketplaces for the best deals. 

As a seller, you want to be front and center in this sales rush and get more people to find your fashion brand online. When customers find your fashion business website page on Google’s first rank, they feel that your website is trustworthy. SEO plays a key importance for fashion eCommerce and will help your beautifully-designed clothing appear in front of fashion lovers who want to buy your product. 

How you use your fashion SEO keywords will help in the overall optimization of your site this Raya season, and provide your store with maximum impact. Keep reading for our tips on how you can utilize fashion SEO and stay ahead of the game this Raya season as millions flock to spend on looking their best for the festivities.

Tip #1: Keep trends in mind

Content on your site must be fresh and up-to-date when you are doing SEO for your fashion eCommerce store. Current and upcoming trends should be reflected in your fashion SEO strategy. This Raya season, find out what is popular in the modest fashion collection and what customers are searching for, and then try adding Raya-themed keywords such as ‘Muslimah’, ‘Baju Raya’ or ‘Songket’ in your product names. Today’s modern collection comes in a variety of styles and colors, and one way to find what is trending is by using Google Trends to find out what’s popular. Another way is to follow fashion designers, celebrities or influencers and see what they are wearing, to predict what could be trending next. Using long-tail keywords which are more descriptive, such as ‘women’s floral baju kurung modern’ will also be of much greater help to you when it comes to fashion SEO.

Tip #2: Boost engagement with a user-friendly website

Your website structure will impact your fashion SEO and your customer journey. If you don’t have a website that’s user-friendly and easy to navigate, people won’t stay on your website and browse your products. Google recognizes relevant content and ranks them accordingly. You could have categories based on collections, trends and product types without making it look cluttered. This also allows you to target trending fashion SEO keywords and cater for the different ways in which visitors will use the site. When you divide all your products into categories and let every category have its own description along with the fashion keywords, it makes it easier for your customers to find what they need. This is also a signal to Google that your site is relevant and helpful, resulting in more traffic to your page. 

Tip #3: Start a fashion blog to drive traffic

Fashion eCommerce blogs are a great platform to talk about and promote your products. You should create a blog and post relevant content to target potential customers. Blogging helps you drive valuable traffic to your page and boost your SEO ranking in search results. To start blogging, you need to come up with topics or ideas that you want to cover. For example, you can publish all kinds of posts about Raya fashion trends through your blogs that provide your audience with information and inspiration, and in the process use all those fantastic keywords for Raya clothing. You could also center your content around trends and celeb styles, establishing your brand as an authority on fashion for the upcoming Raya season, while including a link or two to one of your products in an occasional post.

Tip #4: Link all the pages of your website

High quality links is one of the most important fashion SEO tips. Search engines have bots called ‘spiders’, or ‘crawlers’ whose job it is to find web pages and make them visible for search engines. They need the pages to be connected or linked to each other with hyperlinks to be able to ‘crawl’ from one page to the next. Pages with a higher number of internal links will be deemed as having a higher degree of value/importance compared to pages with fewer internal links. As a seller, it is also important to link the pages of your website so that your prospective customers and users are able to navigate freely. Creating backlinks from other fashion-related websites to yours is another way of increasing your search engine rankings. Some examples of earning backlinks are from events, getting featured in someone else’s post, or commenting on blogs or through social media sharing.

Tip #5: Connect with your customers 

If you want to sell clothing online, one of the best things you can do is to connect with your prospective and existing customers. Today’s digital world makes it easy for you to reach your audience in many ways, with social media undoubtedly being one of the best places to promote anything related to fashion. You can also interact with your audience through the comment section of your blogs, or encourage them to write reviews and testimonials for your site. Collect as many reviews as you can and put them on your fashion eCommerce site to rank higher on search engines like Google. 

If you want to sell clothing online, tending to your SEO is a must, especially during the festive seasons when customers are flocking online to get the best deals. The opportunity to boost your sales revenue from brands who succeed at SEO is vast and will help you boost traffic to your website and drive more qualified leads for your business.

Start your fashion store today and get your customers coming back for more when you join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on Facebook, Instagram, TikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

The best pricing strategy for fashion sellers

How to price for your clothing line to maximize profit and shape your brand image?

The eCommerce fashion industry is a highly competitive one, and it should come as no surprise that every fashion retailer seeks to maximize profits and keep profit margins high. Pricing is incredibly important for fashion brands because it has a direct impact on the place your brand sits in the market, how you are viewed by your customers, as well as on your profits.

Pricing for your fashion brand is more than just how much something costs. It can also shape your perceived value and your brand image for your customers. If you price too low for instance, your audience could get used to your brand sitting in one end of the market; which may cause you to lose current customers when you try to increase your prices as they are already used to seeing you as a cheaper brand.

So, what are the best strategies when it comes to pricing for your clothing line? When it comes to setting prices, there are six approaches you could take, depending on your business goals and where your brand sits in the market. Understanding these pricing options can help you develop the ideal pricing strategy for your own clothing business so you make a profit while keeping you in business.

1. Budget Pricing Strategy

Many consumers seek low prices when shopping for apparel, especially in eCommerce. The low part of the market is focused on price. Here, your customers are not looking for goods that will last a lifetime or to elevate their social status. They are most likely willing to sacrifice quality for affordability, and are less likely to be loyal to specific brands. A bundled pricing strategy can work well here. When multiple bundled products are sold together at a low price, it can convey a sense of additional cost efficiency for budget shoppers.

2. Value Pricing Strategy

The value pricing strategy is for the middle part of the market, and sits somewhere between the budget and luxury segments. It is when you price your products based on what your target audience is willing to pay, regardless of competition. The key to value pricing is to strike a balance between cost and quality, choosing quality materials and making your products affordable so you can boost your perception as being fair and good value for money. Consumers in this segment tend to look for clothing and accessories that will last several years or more, making the durability of materials a prime concern.

3. Luxury Pricing Strategy

In the luxury tier of the market, the customer’s price sensitivity is often more closely correlated with a brand’s image rather than the product quality or market value. This part of the market is brand-focused, and loyal. Products are closely tied with self-expression and social status in consumers’ minds, so shoppers in this segment are often more concerned with the social image of their apparel than anything else. This strategy focuses on marketing and brand positioning as a main driver of price structure. Take care to keep your prices just as high as competitors. Lowering prices in this segment can actually cheapen a luxury brand’s image and decrease sales.

4. Competition Pricing Strategy

Customers today have a wide range of options when it comes to products and frequently look for the best deal. Competitor-based pricing focuses primarily on the pricing decisions of known competitors to set the accepted market price or a range of prices. You can choose to price your products slightly above your competitors, at the same level, or slightly below their price, according to your business goals. The downside to a competition-based strategy is assuming that your competitor’s pricing strategy is well-developed and that your pricing structure and business goals are similar to theirs, which may not always be the case. This strategy can also be difficult to sustain when you’re a smaller retailer. Lower prices mean lower profit margins, so you’ll have to sell a higher volume than your competitors to succeed.

5. Price Skimming Strategy

A price skimming strategy refers to when a business charges the highest initial price that customers will pay to maximize profit margins, then lowers it over time. The key objective of a price skimming strategy is to achieve a profit quickly. As demands are satisfied and more competitors enter the market, businesses can lower prices to attract a new, more price-conscious customer base. Price skimming can lead to high short-term profits when launching a new, innovative product, or even when you lack the financial resources to produce products in volume.

6. Price Promotions and Discounts Strategy

It’s no secret that shoppers love sales, coupons, rebates, seasonal pricing, and other related markdowns. Use customer loyalty programs, holiday sales events, seasonal sales, off-season discounts and coupons to bring new customers in the door and give existing customers a reason to spend more in your store. Discount pricing strategies are effective for attracting a larger amount of foot traffic to your store and getting rid of out-of-season or old inventory.

Your brand needs to be profitable in order to survive, and setting the right fashion pricing strategy is important if you want to make your clothing brand a lasting success. Spending time on getting it right will help your business to increase revenue, sell slow moving merchandise as well as keep your customers happy and coming back!

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Tips memulakan jenama fesyen Muslim

Dari menjual tudung yang bergaya kepada pakaian renang Muslimah dan fesyen sopan yang menarik, jenama-jenama besar barat seperti Gucci dan Nike juga turut mengambil kesempatan atas populariti dan permintaan fesyen sopan. Fesyen Muslim termasuklah tudung dan pakaian Muslimah, dan untuk memulakan jenama anda dalam industri ini, langkahnya sama saja dengan segmen-segmen lain. Tetapi, ada beberapa perbezaan antara memulakan perniagaan fesyen Muslim dengan yang fesyen yang lain.

● Apa yang anda jual? Ketahui sensitiviti dan sentimen pasaran anda

Selidik terlebih dahulu dan ketahui keperluan dan kehendak pasaran sopan di Malaysia. Jika anda ingin memenuhi cita rasa dan permintaan pembeli-pembeli fesyen Muslim, anda perlu membuktikan bahawa anda telah membuat homework anda dan anda memahami kehendak pasaran. Hakikatnya ialah wanita yang lebih suka memakai pakaian sopan, termasuk wanita dari semua bentuk dan saiz badan, inginkan perkara yang sama yang semua wanita inginkan: untuk kelihatan dan berasa cantik.

Berdasarkan sebuah artikel, apabila jenama besar seperti DNKY, Tommy Hilfiger, dan pereka-pereka terkenal yang lain menghasilkan koleksi pakaian sopan mereka, pelanggan mula mengkritik jenama-jenama ini. Pasaran fesyen sopan kecewa kerana koleksi itu menggabungkan elemen seperti material tipis, fabrik melekap, dan juga mendedahkan kulit model yang berkenaan. Ini satu pengajaran penting bagi industri ini.

● Mulakan skim perniagaan anda

Perancangan strategik anda harus menerangkan nilai organisasi, produk dan perkhidmatan anda, pasaran sasaran anda, dan strategi perniagaan anda untuk pembuatan, penjualan, dan pengedaran produk-produk anda. Anda juga perlu ambil kira nilai-nilai agama dan budaya yang disukai oleh pasaran sasaran anda apabila membangunkan strategi untuk perniagaan fesyen Muslim. Misalnya, Muslimah di Malaysia tidak mengehadkan fesyen mereka kepada jubah hitam sahaja. Mereka lebih meminati pakaian yang lebih moden dan berwarna warni.

● Uruskan lojistik perniagaan anda

Anda harus menyediakan infrastruktur yang diperlukan untuk mencipta jenama anda. Dari mana anda akan mendapat bahan utama untuk membuat produk anda? Siapa yang akan menyelia tugas pengeluaran? Aspek kewangan, harga produk, proses penghantaran, dan pekerja adalah beberapa isu logistik yang perlu difikirkan untuk perniagaan fesyen baharu.

● Penglibatan media sosial untuk pemasaran jenama anda

Cipta video atau post yang menarik untuk meningkatkan peluang anda untuk mendapat lebih banyak tontonan. Libatkan model Muslimah yang sesuai. Lebih banyak tontonan dan penglibatan akan membawa kepada lebih banyak pendedahan, dan ini diterjemahkan kepada lebih banyak trafik untuk halaman jenama anda.

Jenama-jenama fesyen juga sering menganjurkan hari di mana mereka menawarkan hadiah kepada penonton di halaman mereka untuk menggalakkan pelanggan untuk menyukai, menge-tag rakan, atau berkongsi post di halaman media sosial mereka sendiri, justeru menjana lebih banyak trafik. Fesyen Muslim juga harus mula menggunakan taktik ini.

Ada banyak lagi cara untuk anda mencipta jenama fesyen Muslim anda. Copywriting yang baik juga sangat membantu dalam menentukan imej anda sebagai satu jenama Islam. Fikirkan bagaimana anda boleh mencipta sebuah post yang menunjukkan kemodenan produk fesyen Muslim anda.

Sertai kempen fesyen Gayamu, Caramu oleh Lazada dan berpeluang memenangi hadiah wang tunai keseluruhan bernilai RM60,000, kredit iklan Lazada Sponsored Discovery kesuluruhan bernilai RM3,000 dan banyak lagi!

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