Enriching your products with detailed product information using Lazada Lorikeet can
increase conversion rate.
Investing in good product descriptions for your eCommerce site can lead to increased traffic, sales, improved customer trust, better search engine visibility, and enhanced customer satisfaction. In a competitive eCommerce market, having unique and compelling product descriptions can set you apart from competitors, which makes product descriptions an essential component of effectively marketing and selling products online. This is where Lazada’s Lorikeet can help.
But what exactly is Lorikeet? If you haven’t already heard of it, Lazada Lorikeet is a feature offered by Lazada within its product listing page. It is a decoration tool that allows you to create attractive product descriptions from scratch or with the help of their pre-made templates.
It is another way to fill in the “Long Description” field in the product listing page and make use of organized visual effects to bring out the feature of the products so you can better appeal to your customer’s desires. Avoiding completing Lazada Lorikeet will hamper your content score, and you will lose out on opportunities to convince the customers to buy your products. Lorikeet is one of the most useful tools to increase traffic to your products and stores on Lazada.
Benefits of using Lorikeet
- Lorikeet highlights your products through beautiful product photo and captivating infographics.
- Sets your product apart from other shops selling similar items.
- Lorikeet provides detailed product information including eye-catching measurement guides, usage instructions, FAQs, comparison guide, shop recommendation, and many more.
- It is an effective way to communicate and highlight your products’ benefit.
- It brings more traffic to your store as it improve customer’s shopping experience.
- It reduces customer inquiries through the use of informative product page.
- Strengthens customer engagement and following.
How to use Lorikeet?
There are two ways to look for Lorikeet. If you are looking to add new products, then:
- Login to your Lazada Seller Center Malaysia
- Click on Products > Add Products
- Fill in the basic fields on the Add Products page. Then, under description section, choose Lorikeet.
If you are looking to add the Lorikeet feature to your existing products, then:
- Login to your Lazada Seller Center Malaysia
- Click on Products > Manage Products
- Search for the SKU you want to edit.
- Click Actions > Edit Details
- Under the description section, choose Lorikeet.
Once you select the Lorikeet option, you will be able to choose from the design templates. Lazada has various pre-designed templates for your convenience, catering to different industries like fashion and beauty.
There is also a plain template you can build based on your preferences, without needing the sellers to have any knowledge on HTML coding. Choosing the plain template lets you build on it based on your preferences and brand direction. It has features like text, images and tables. You can start adding them and even change their order while creating the description.
Try to make sure that your product description is clear and concise, and avoid meaningless words. Focus on your product’s value, benefits, and advantages and add images and graphics that complements your products. Happy selling!
