February 14, 2023 - Sell with Lazada

Take a closer look at these popular fashion keywords that will help your fashion eCommerce SEO.

Fashion has always been the driving force behind the eCommerce industry, and no other industry is as influenced as strongly by trends and seasonality. Conducting keyword research and applying standard SEO practices for fashion eCommerce plays a big part in staying ahead of the game in this ever-changing industry.

Keywords are here, so search engines know the content of a page. But it may sometimes be hard to choose which fashion keywords to use. For your fashion SEO to be effective, the main keywords should be the ones that appeal to your target audience.

There are many ways to come up with keywords. Deriving keywords for your fashion store can come from Google Trends, your internal search function, your product catalogue and many more. There is no doubt that having an SEO strategy in place for your online fashion store is a great method to attract free traffic to a fashion eCommerce site.

Here are a few fashion keywords that will help you while doing fashion eCommerce SEO and to stay ahead of trends.

Baggy Jeans

Denim trends have been leaning towards more relaxed fits, and the search volume around ‘baggy jeans’ is gradually increasing. With the aftermath of the pandemic, more and more people are turning to comfort when it comes to how they dress. For now anyway, skinnies are on the way out, as even celebrities have started wearing baggy jeans and styling them in several forms. When it comes to the SEO activities of your fashion blog, the fashion keywords ‘baggy jeans’ might come in handy!

Activewear Keywords

In the event that you’re in the fitness apparel business, you’re in luck! Sports and fitness fashion are a fast growing industry, and the activewear category continues to boom in the aftermath of the pandemic for two reasons: more people are leaning towards comfortable, athleisure clothes, as well as prioritizing workouts and exercise for their health. Emphasize on your fitness apparel keywords such as ‘flattering workout clothes’, or ‘comfortable gym clothes’ in your descriptions, if you sell in this category.

Bags

Bags are still a popular fashion keyword in 2023, with plenty of subcategories from ‘everyday handbags’, ‘tote bags’ or even ‘Ita bag’, which is a small, trendy bag covered in pins, buttons and accessories topping the search list. Figure out who your audience are, what bags will most appeal to them and target your efforts, and keywords, accordingly.

Bra Tops

Bra tops, which were popular in the 70s, are making a comeback! They are a clothing category that sits between a crop top and a bra, and is especially popular in warm countries for obvious reasons! However, try to consider your website’s audience as this trend may not appeal to everyone. Use bra tops as your SEO fashion keyword, if you think your target shopper segment is interested in this type of clothing.

High Rise Pants

Trends tend to circle around, and like bra tops, it looks like the trend of the high rise pants are making a fashion throwback. If you are doing fashion SEO, this is a keyword you should definitely use in your blog posts. Better yet, create a winning look pairing high-waisted pants with bra tops and a blazer to capitalize on current trending keywords.

Midi Skirt

Midi skirts come in all sorts of different patterns and fabric, and according to Google Trends, the keyword ‘midi skirt’ is growing in popularity. From leather midi skirts to midi pencil skirts and wrap midi skirts, this item can be dressed up with a billowy blouse or down with an everyday t-shirt, and is quickly becoming a wardrobe essential for many women. This is a must have SEO fashion keyword for your website.

Blazers

Blazers are getting bigger and better, and people are pairing it with classic jeans or coordinating trousers for a stylish look. Blazers also appeal to both the male and female audience, and can be worn casual or dressed up. Be specific and use long-form keywords such as ‘linen double-breasted blazer’ or ‘oversized stretch wool blazer’ in your descriptions to get better results.

Utility Jackets

Utility jackets are seriously trendy at the moment, and a lightweight jacket comes in handy when you’re on the go. Originally made as a practical cover-up to keep farmhands warm in the early 20th century, they have been reformed into fashionable style pieces and are worn by both men and women today. The perfect transitional piece, utility jackets can be layered over everything from high-waited jeans to sleep dresses.

Bling Accessories

Accessories make up a crucial category in fashion. If you are seeking to rank high in searches then it might be wise to write about the popular fashion accessories. Accessories encompasses necklaces, rings, earrings, bracelets, piercing jewelry – pretty much everything. However, some of the more popular keywords that are currently popular include ‘beads’, ‘charms’, ‘choker’, ‘crystal necklace’ and ‘anxiety rings’.

Corsets and Bustiers

Corsets and bustiers have been gaining momentum with the fashion-forward crowd for the last several years. They are an elegant form of lingerie that come in different shapes and materials offering many different styling options. Fashion keywords such as ‘floral bustier’, ‘corset top’, ‘lace bustier’, and even ‘cosplay’, which is the practice of dressing up as a character from a movie, book, or video game is on the rise.

Keeping up with the trends and figuring out the popular keywords at any given moment for an eCommerce website is a tough but a fun practice. However, keyword research is an important marketing component for all fashion eCommerce stores and it will help you to optimize your product titles and descriptions for more organic traffic.

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Consumers these days are savvy, knowledgeable and expect more meaningful experiences from brands. They choose one brand over the next because that brand connects with them on personal level.

Put simply, your brand is what customers perceive when they interact with your business. It is business mixed with emotion and engagement. Your brand tells your customers what they can expect from your products and services, and it differentiates your business from your competitors. In fact, the stronger your store identity is, the more it may resonate with your target audience, and the more customers will choose you over competitors – a win for you!

So whether you are just starting out with a business idea or want to enhance your current store, learning how to build (or rebuild) your brand will bring success to your store.

How does one build a brand for an online store?

Differing from a brick and mortar store where customers can physically touch, feel or experience your products, an online store needs to focus on different ways to brand. This encompasses your web presence, communications and products. Through visuals, messaging, and more, you show customers what your business is about and how you can serve them.

Differing from a brick and mortar store where customers can physically touch, feel or experience your products, an online store needs to focus on different ways to brand. This encompasses your web presence, communications and products.

Whether you’ve got nothing but a business idea or want to pivot your existing branding design, here’s what you need to know about building a strong brand identity for your business.

Share your story

There are thousands of businesses online. Why should someone give you their money over another? Here is where authenticity comes in. Tell your customers who you are and what you care about, share your origin story. You want to explain the greater reason why you started your brand. From there, talk about the benefits and features of your products or services. What do you stand for? Put all of these into an ‘About Us’ page. Your story should help you better position your business as well as emotionally connect with your customers.

Define your market and know your target audience

Before you make any decisions about how to create a business brand, you need to understand the current market, i.e., who your potential customers are. Always consider who your business is built for. Without knowing your audience, you can’t make any decisions about your branding. What do they look for in products or services? What are their most significant problems? All too often, many brands forget their audiences and focus on the product or the catalog, potentially missing out on valuable information that can increase sales. You can’t establish your brand to be everything to everyone, especially at the start. So find your target audience and let that inform all the other parts of your brand as you build it.

Choose your business name and style

As a business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your brand logo, your domain, your marketing. Ideally, a store name that’s hard to imitate or confuse with existing players in the market works best. Your brand name should be either clear about the service you provide, or intriguing enough to make people want to find out more. Once this has been established, spend some time choosing a style that reflects the focus of your brand and name. For example, if you want to be associated with fun, choose bright and happy colours in your images, logo and fonts.

Focus on product quality

Consumers are loyal to a product that they know they can rely on. If your products aren’t well made, you risk losing out on customer loyalty and customer referrals. Pay attention to the overall quality and reputation of your product. If you haven’t launched your e-commerce store yet, consider focusing on just one of your products to start. Use the opportunity to hone in on product quality, reputation, and customer service. Once you have mastered and succeed with one product, you can safely start venturing into other types of products to serve the same audience and niche.

Be true to your brand

Building trust is essential for any brand, but it’s especially critical for e-commerce brands. Online shoppers can’t meet you and assess your business in-person, so you have to digitally nurture your relationship, and deliver consistently on your brand promise to gain their trust. Your brand should remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products.

Community engagement

Finally, if you really want to start building lasting relationships with your customers from the get go, then genuine engagement and interaction is key. Although it can be time consuming, social media has made it easier than ever to connect with customers, and is the perfect opportunity to give your brand a true voice. It’s also important to stay active online to make sure your brand remains visible, and to continue sharing content and improving your brand awareness.

Whilst building a brand online seems like a lot of work, it really does have the ability to take your business to the next level. It’s one of the most important things you can do in order to get new business. It’s very easy to focus all of your attention on the products and services you are offering, but as the consumer industry is changing, it’s now vital to ensure you’re putting energy and effort into your branding.