In eCommerce, bonuses and discounts really work to attract customers to your online store. Lazada Bonus is Lazada’s cross-store platform promotion tool for Mega Campaigns, a wonderful tool that sellers can use to attract their customers to buy things from their store. Lazada Bonus is co-funded by both the platform and sellers with its primary goal being to offer more discounts for shoppers and to encourage higher conversion and sales.
How does it work?
Lazada Bonus provides shoppers with discounts for every RM100 they spend for majority of the categories. It can be applied across stores, and can be stackable on itself. For example, for every RM100 a shopper spends on an order during the Campaign Teasing and Mega Day, the Lazada Bonus is accumulated in their account balance, which can then be claimed during the Campaign Mega Day. Essentially, the more someone buy, the more Lazada Bonus they get!
How do sellers benefit?
Lazada Bonus helps Sellers in several ways. By investing in Lazada Bonus with only 6% of your expected sales during the campaign, you can expect up to 15X more than the usual traffic to your store, including an increase in revisit rate to your store by up to 2X. Lazada Bonus also brings higher conversion driven by greater discounts, as well as boost basket size with 2X – 3X increase in order due to the competitive pricing additional promotions.
How to join Lazada Bonus?
Simply follow these simple steps:
- Go to Promotions, click on Campaign Tab and select “Campaign”. Click on “Join Now” to join campaign.
- Read through the Terms and Conditions and click “Agree” to proceed.
- Agree to copy over your submitted deals to future campaigns. Click on “Agree All” and “Save” to proceed.
- You will see a pop-up for Lazada Bonus, where you can view the criteria. Be sure to check the T&C box and click “Accept”.
Tips on maximizing Lazada Bonus:
When you take part in Lazada Bonus, make sure you keep track of the threshold and how this would apply to your category. You can also calculate the potential cost to your store if you participate in Lazada Bonus by comparing the sales of previous campaign as a guidance. Finally, do take note of important timelines in order to allow yourself ample time to navigate and maximize your sales for Lazada Bonus.
There is no doubt that shoppers find it hard to refuse when getting great discounts and bonuses when shopping online. Lazada Bonus is one of the effective marketing and promotional strategies on the platform you can use to attract customers and increase your sales. So what are you waiting for? Utilize this promotional tool to attract more customers to your store today!