With more consumers turning to eCommerce for their fashion needs, fashion eCommerce sites are witnessing a newfound boom, and need to stand out to be noticed and keep customers engaged. Your fashion store layout design has significant impacts on your customer’s emotions and attitude toward the website, and can have a negative or positive influence on their purchase intention.
As an eCommerce fashion retailer, a well thought out online store that caters to your target audience can make or break your business. You want to present your products in a way that will actually encourage customers to buy. There’s no right or wrong way to design your online store, but it’s important to focus on your target market, your categories, and the types of products you sell to come up with a store layout that works for your business. Other aspects like user-friendly interface, easy-to-read fonts, and awesome product images are also crucial elements while designing your eCommerce store layout.
Here are some tips to keep in mind for creating great store layouts for your fashion store and building a great shopping experience for your customers:
Have an ‘About Us’ page
With such stiff competition, it can be difficult for fashion brands to stand out and make a case for their products. Shoppers are no longer satisfied with companies simply offering the lowest price. Many consumers today want to buy and wear fashion that means something to them. This is why it is important to tell your story, and truly connect with your customers. Fashion businesses with a great “About Us” page on their website can use this page to appeal to shopper’s emotional side. Include some history about your brand, why you do what you do, and what makes you different from the other brands out there.
Create a stunning design
This going without saying, but especially in the fashion industry, having a certain aesthetic or ‘look’ is extremely helpful in getting customers to actually want to browse your fashion site. Getting bold with color as well as having great product images is one of the easiest ways to attract attention and influence how customers interact with your space. Because color is such an essential component of fashion, it’s important to be mindful of how you incorporate it into your designs. Use consistent color language to develop a visual identity that customers will learn to associate with your brand even after their shopping trip is over.
Make it easy to search
One of the best things about eCommerce is how convenient it is for shoppers. Bearing this in mind, you want to create an online store layout that makes it easy for your customers to find what they’re looking for. This means having a neat design with easy to use (and find) search tools and filter tools, as well as a navigation bar. Make sure your products are group together in a way which makes sense for your shoppers, and your categories are clear.
Engage the senses visually
Since shoppers aren’t able to touch, feel, taste or smell the products, it’s imperative that what’s displayed on the website gives shoppers a sense of what they can expect when they receive their order. This can be done by engaging the senses visually such as through adding smooth spinning 360-degree product views, or offering detailed zooming capabilities that allow customers to get a close-up look at every part of the product. The use of video content on a fashion eCommerce page can also be a very useful tool to employ sight and sound to evoke sensory triggers.
Sizing and fit specifications
One of the biggest disadvantages that online stores have is that your customers can’t try your products on. This means that your sizes and shapes may not always perfectly align to the ones your customers know. Having a vague sizing guide can be frustrating for customers, especially those that are new to your brand, and may result in plenty of returns. Creating a page dedicated to the sizing, fit, and specifications of your products is one of the best things an online fashion store can do. This allows shoppers to set their expectations right away, know which size will fit them best, and order the product that’s right for them.
Drive impulse sales
Your store layout can be a powerful tool to increase sales. One way to drive impulse sales is to put key items in the radars of your customers. As customers click on products or add items to their carts, list similar products at the bottom of product pages. Or add a page of upsells to the checkout process, such as with a special discount offer if your customer orders a little something extra.
At the end of the day, you don’t need to be an artist or expert to create effective and great-looking store layouts. Lazada’s Store Builder tool is designed to specifically help its sellers to create store pages that are distinctive and stand out. With Lazada’s Store Builder tool, sellers can decorate and personalize their online shop, and incorporate eye-catching, customizable layouts, as well as organize and showcase preferred products, which can help you to drive traffic and sales to your shop.
The success of an online fashion store is largely dependent on its products. But your online store itself has a bigger impact than you might expect, which means it’s crucial to create an online presence that aligns with your brand, answers questions, and creates a memorable shopping experience for your customers. Use Lazada’s Store Builder tool to help you maximize engagement and boost sales with its simple-to-use tools and design elements.
Keen on designing and creating your own fashion store? Join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!
Interested to be your own boss? Sign up as a Lazada seller today.