Merdeka celebration this year will be even more meaningful for two Malaysian MSMEs that emerged as the Grand Prize winners of Lazada Malaysia’s Gayamu, Caramu (GMCM) Contest 2023.
The contest was open to local entrepreneurs onboarded on Lazada under the fashion category, selling clothing assortment and accessories on Lazada’s Marketplace.
The Grand Prize winners were two new online stores on Lazada – Hasbella and Studio 623, each received cash prizes of RM20,000, as well as RM1,000 Lazada Sponsored Solution (LSS) ads credit!
Those who signed up as a new seller under the Gayamu, Caramu campaign also enjoyed:
- Free Shipping Maximum (FSMax) subsidy for one month.
- One month free access to Customer Engagement Management (CEM) tool.
- Exclusive traffic and exposure for new sellers on Lazada app.
- New products uploading assistance.
Access to resources and hands-on support from Lazada University!
The founders of Hasbella are a dynamic husband and wife duo – Hassaidi Hamid, formerly an engineer and Sashabila Iberahim, a PHD graduate and previously an engineering lecturer.
When the pandemic hit, they made a life-changing decision to take advantage of digital commerce and explore selling goods online.
The two founders heard about the GMCM Contest earlier this year, they decided that it is the perfect time and a golden opportunity to sell kids clothing and Muslimah wear.
“Winning the Grand Prize is a validation of our resilience and tremendous hard work. We started out as a home-based micro business and now we have our own warehousing facility, along with a team of staff to run the operation,” said Hassaidi.
He continued, “Our secret to success is identifying the right products for the target market, and offering it at an affordable price point that would intrigue the customers to come back again and again. Moreover, we leverage Lazada’s Mega campaigns and tactical sales to reach out to a wider customer base.”
Our focus is strictly eCommerce and we are grateful that Hasbella is thriving and growing on Lazada.
According to Studio 623 co-owner, Bosco Low, “Our strategy is to focus on in-demand streetwear and casual apparel, offered at jaw-dropping prices as low as RM8.90 and various assortments below RM20.
Although online business comes with its own set of challenges, my fellow co-founder and business partner and I are determined to keep going and find ways to be more profitable.
The success of other Lazada sellers have also inspired us and we know that if they can do it, so can we – Malaysia Boleh!” Both Bosco Low and Studio 623 eCommerce Manager, Aiman Faiz.
Any online store on a user-friendly eCommerce platform like Lazada is accessible to everyone, all across the country.
Malaysian MSMEs and local entrepreneurs that are interested to start selling on Lazada can easily sign-up and enjoy the Marketplace seller benefits under Lazada Malaysia New Seller Package (NSP) 2023.
For a spark of inspiration and to discover more about Malaysia Boleh! Check out Seller Stories.
Lazada’s new and existing sellers can also access various e-learning materials, workshops and value-added content on Lazada University.
Interested to be your own boss? Sign up as a Lazada seller today.
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