Fashion sellers on Lazada gain further exposure with Lazlook – the platform’s in house curated channel providing trendy and affordable fashion finds.
Acquiring foot traffic for a business is never easy, especially in the highly competitive and ever evolving fashion industry. Every fashion brand needs a good fashion marketing strategy in place to help it stay ahead of its competition. However, fashion sellers on Lazada can now benefit from Lazlook, Lazada’s new dedicated fashion feature which is growing to be every fashion-savvy consumer’s new best friend.
LazLook shows shoppers where they can get clothes to suit their style as well as gives them new ideas and shopping inspiration. Specially curated for fashion enthusiasts, this dedicated fashion feature gives consumers a wide selection of trendy and affordable fashion finds, from accessories to dresses, shoes and more that fit their budget.
For women, the key categories featured are women clothing, bags, accessories, travel and watches; and for men, they include men clothing, sports clothes, eyewear, bags and shoes. There is also a designated tab for clothing and styling inspiration, with a focus on the currently trending Muslimah and modest wear fashion.
With LazLook users are able to get ideas & inspiration to spice up their wardrobe as well as keep a pulse on what’s new & trending in the fashion world. Sellers will benefit from the extra traffic and exposure to their stores through click-throughs and banners strategically placed on the homepage.
Your products will automatically be featured if your store assortment is interesting, on trend and at least 80% fashion related. Through this feature, businesses can also get insights from consumers, enabling them to better understand shoppers’ wants and needs.
The online retail environment is as dynamic today as it has ever been. Consumers are rapidly evolving in their approach to making purchase decisions and LazLook can help to build engagement and brand loyalty. This enhanced sense of community will also help drive further sales. Let LazLook create a buzz around your brand and product as it spices up your fashion store.
Keen on designing and creating your own fashion store? Join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!
Interested to be your own boss? Sign up as a Lazada seller today.
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