Fourteen students from the Asia Pacific University of Technology and Innovation (APU) were announced as the winners of Lazada Malaysia x APU ASBX Business Challenge that took place on 22 June 2023.
The programme was designed to provide a dynamic platform to foster greater entrepreneurial spirit and business-oriented analytical thinking among the students, while opening the door for them to gain greater understanding of the eCommerce industry from an online selling perspective.
Lazada Malaysia x APU ASBX Business Challenge is one of the initiatives under the Enterprise@APU programme known as ASBX (APU SandBox).
It kicked off with the first workshop in April 2023, conducted via hybrid mode of online and face-to-face interactions over two months, leading up to the Business Challenge finale by end of June 2023.
Open to all APU students, 21 teams comprised of 105 students from the School of Marketing and Management, School of Engineering and Enterprise Academic Fellows participated in the challenge.
Throughout the two months learning process, the participating students were encouraged to optimise on the latest technology as a solution that could enhance Lazada seller journey.
The students also presented outstanding case studies such as; blockchain to reduce logistics complexity, solutions to help increase Lazada seller’s store performance, AI bot to aid review and more.
During the workshop and in preparation of the Business Challenge finale, the students were coached to solve real-life industry challenges and address problem statement within the scope of eCommerce entrepreneurship, omnichannel ecosystem and marketing.
Team Bargain pitched the best Business Challenge idea entitled, ‘Integrated Young Entrepreneurs Community Platform with AI-Enabled Imaging’ and they emerged as the top champion. Team Underrated clinched the spot as first runner-up with the idea ‘Gamified Seller Platform and Rewards System to Motivate Seller Participation on eCommerce Platform’, while Team The Hustlers was the second runner-up with the idea ‘Embedding Artificial Intelligence to Personalise Sales for Digitally Savvy and Active Customers on Social Media’.
The three winning teams took home a total of RM1,500 in cash prize and special Lazada University merchandise.
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