A Flash Sale is basically a discount or promotion offered for a short period of time. Just like its name states, it is here for one moment and then it’s gone. This marketing strategy is excellent for clearing out eCommerce stock fast and make room for new products. Flash Sale also provide a perfect opportunity to promote products to customers at low prices.
Sellers should definitely run a Flash Sale if your goal is to acquire new customers, unload excess inventory, lift your profits, grow your top and bottom line or increase customer loyalty. Overall, Flash Sale is a great tactic to boost sales and increase brand awareness.
For all the reasons above, Flash Sale is a prime module in the Lazada marketplace. Lazada Flash Sale offers the highest traffic promotional mechanics with an increase of 15% daily traffic, and is geared to boost seller’s sales as well as provide customers with the best deals during a limited time.
During a Lazada Flash Sale, customers can view upcoming deals and start adding purchases to their cart. Prices are usually masked until the Mega Sales Day event, and items need to be purchased during the specific timeslots in order to get the Flash Sale pricing.
Lazada uses three different Flash Sale modules in its campaign, which are:
Flash Sale – Limited time deals, usually by hours or full day timeslots
LazExtra – Items with better discounts and attractiveness will be placed here for better visibility and traffic to boost sales
Crazy Flash Sale – Items with high discount and limited stocks will be placed here to create urgency
How do sellers join Lazada Flash Sale campaigns? You can do so in four easy steps:
- Log in to Seller Center and click on “Campaign”
- Choose ‘Flash Sale’ or ‘Crazy Flash Sale’, and click “Join”.
- Pick your item, stock and discount
- Check back in a few days to see if your item has been chosen!
Sellers can also optimize their Flash Sales in a few different ways depending on what your goal is. One way is by selecting your best-selling item and offering a huge discount on it. Targeting high-traffic products will help you to increase even further traffic to your store. Alternatively, you can also use this chance to push your clearance items, at a great discount.
Another way to optimize your Flash Sale is to see what’s trending within the platform and on social media, use this opportunity to push these products, which will increase traffic to your store and boost sales. Lastly, don’t forget to set an attractive discount! By offering your best discount, Flash Sales can boost your sales exponentially.
Flash Sales can definitely be a quick and easy way to instantly drive quick revenue or traffic to your product. It not only helps improve sales, but it also helps raise customer knowledge of the brand and encourages customers to look at other goods in the seller’s inventory. A win-win situation for all!
To know more about Flash Sale, visit Lazada University or sign up as a seller at Lazada and gain access to all campaign tricks and tips.