Almost all of us read reviews for guidance when looking for a new product, brand or business on the internet these days. As an eCommerce entrepreneur, reviews are much more than just comments. Reviews can result in relevant feedback and information, both for you and your customers, that can take your business to further success.
For shoppers, one of the biggest disadvantage of eCommerce is not being able to physically feel and explore a product. Reviews can help to overcome this barrier. They are not only an extremely valuable tool to sell your products, but they also create trust in your brand, represent a great point of interaction with your customers, and can help to drive sales.
As an eCommerce business, it is therefore crucial to understand how important online reviews are for sales. If you haven’t already, it’s time to take your customer’s feedback and comments into consideration and look into the many potential benefits these eCommerce reviews bring to your store! Here is a breakdown of why it’s time to start paying attention to your eCommerce reviews:
Reviews create trust
Online reviews form an important trust factor for eCommerce businesses, especially when there are countless brands in every category. Reviews of your products or brand are a way for your shoppers to verify quality and reliability because it is not just your brand advertising or sponsoring itself. Customer reviews are independent opinions, actual people talking and sharing their experiences using the products, which makes it all the more powerful and relatable when it comes to eCommerce. Customers need to know that other shoppers have had positive experiences. Reviews, whether good or bad, represent what your customers truly feel and want to say, which is not only valuable to other customers but also to the improvement of your brand.
Reviews provide insights into your products
Businesses will obviously try to highlight every feature of their products in the best way possible, but it is the customers who will give honest feedback on the product. When a customer leaves a review for the product, he or she is helping others understand what they can expect from the product, how it is performing, what are its flaws, and much more. This not only helps other customers make a purchasing decision but can also be invaluable information for brands to build upon. If a majority of customers are pointing out the same problem in the product, it provides an opportunity for you as a business to improvise or rectify the defect so that the issue gets resolved to everyone’s satisfaction.
Reviews help create your online store’s reputation
With so much competition in the eCommerce space, your customers need to have a reason to choose your store. This means you need to stand out from the competition through ensuring a good purchasing experience, having good interaction with your customers and knowing how to deal with complaints and trying to resolve them. Therefore, having a place on your website where your shoppers can leave a review or comment will make them feel like they have a voice that is heard. This kind of feedback will enhance their relationship with your brand, thus creating customer loyalty and also helping to build up your store’s reputation.
Reviews drives traffic and sales
Reviews have a considerable impact on consumer demand as most shoppers trust reviews as much as they trust the opinions of family and friends! By providing and highlighting the reviews on your store page, you’re boosting interest in your store. Reviews are strong social proof that are as good as a person recommendation. A good review can influence a new purchase, this new purchase influences a new review, and so on. If your products get good reviews, written sincerely, the likelihood of a new customer investing in your store will increase.
Reviews improve search engine ranking
Ranking high in search engines are a goal for most businesses, and that’s what SEO are for. But boosting traffic can take time. Customer reviews and testimonials can help you to further your mission without you doing a thing. When customers write reviews, they often use keywords, such as the name of products, that other customers are likely to look for. This adds more free content in the world of the internet associated to you and your brand. Your brand or product is more likely to appear on search engines, driving up your search engine ranking, and people who see your brand will also see your positive ratings or reviews.
Reviews convey credibility and security
Product reviews are probably one of the most useful ways to eliminate a shopper’s concern regarding a product. Nothing conveys more confidence to a potential buyer than the appraisal of another customer. If your customers evaluate your products positively and if your interaction with the public conveys confidence, your customers are more likely to purchase from you because they trust your business. Credibility is one of the key elements that decide the success of your brand in the long run.
The bottom line is, when you have more product reviews, the more shoppers will be convinced to buy from you. In addition to conveying confidence and boosting sales, reviews exert an unparalleled influence and should definitely be a part of the equation for running a successful eCommerce business. You can’t deny the power of eCommerce reviews, so if you don’t publish your customers’ feedback yet, we suggest you start doing so as soon as possible.