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Why does eCommerce store design matters?

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alt="a business woman working on her online store designs using a computer."

First impressions count!

For an e-commerce business, your store page is the first thing your customers see and how they experience your brand.

Your store design is where your brand’s identity is showcased and also your customer’s first – and hopefully not last! – interaction with your brand or products.

Your customers should have a good user experience when exploring your online store. Design aspects such as the choice of colours, fonts and good product images play a crucial role, if you do not want your customers to click the “back” button.

Your store page is how your customers experience your brand!

It’s all in the brand!

Brand awareness is what takes your business ahead in competition. Your website look reflects your business and how serious you are about your products.

Every visitor that visits your online store should leave with a good impression. This is especially relevant to first-time visitors getting to know your brand and products. Here, the right use of imagery, colours, fonts and text, can be crucial in creating your brand and telling your story.

As an example, the UGREEN store, an electronics brand on the Lazada platform, uses its logo frequently in its webpages to build their brand. It also introduces its identity colour to build consistency.

Maintaining a consistent design across your website can help build brand awareness among consumers and ultimately boost repeat sales.

To learn more about creating a professional looking brand, click here.

Elements of design creates store identity

As Albert Einstein once said, “Make everything as simple as possible, but not simpler.”

In most cases, a simple, clean design incorporating store colours is best to help highlight your identity as well as keeping things neat and navigable for customers.

One example of a simple and well-designed store on Lazada’s platform is the ‘TeddyBee Store’, which uses the colour yellow in its theme, and introduces its mascot of a cat wearing a bee hat.

The store’s unique identity is evident in its design concept.

To learn more about how to make your product images eye-catching, click here.

Keep in mind that what you see is what your potential customer will see. This can help you to gain some perspective.

Leaving behind a good impression is the main key here, and you can do that by understanding what a customer wants and how they feel while browsing your online store.

A well-designed web-page can help you to get more traffic and more conversions as customers return to your store, or attract new customers into visiting your store.

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Sell With Lazada answers all your e-commerce how’s, go-to, do’s and don’ts. If you’d like to find out more on how to be an effective seller, follow us on the link below.