Being an influencer for your own brand can be a highly effective way to promote your products and increase sales.
This is the age of influencers, who use their popularity, knowledge or expertise in a particular industry to create content that showcases or promotes products to their audience. More and more eCommerce brands are partnering with influencers as a marketing strategy, to promote products to their followers with their honest reviews or recommendations.
Product influencers can have a significant impact on a brand’s sales and marketing efforts. But if you have your own eCommerce brand, do you want to solely depend on influencers to spread the word about your products, or do you want to be the influencer – spreading the word about the products that you are personally passionate about and that you know best?
Influencer marketing can be expensive, and working with outside influencers may not be feasible for every brand. As an eCommerce brand, you can certainly become your own product influencer to promote your products and increase sales.
In fact, being your own product influencer can be a highly effective marketing strategy as you have an intimate understanding of your brand and products, can speak authentically about them and are personally invested in how your brand is perceived and the impact it has on your customers.
Becoming your own product influencer in eCommerce involves similar steps to being an influencer in any other niche. It is a combination of building a personal brand, creating engaging content, and establishing credibility in your niche. If you’ve ever considered being your own product influencer, here are 5 steps you can take to start being your own product influencer today:
Establish your personal brand
Building a brand is crucial to your success. To establish yourself as an authority in your niche, you need to building a personal brand that is durable and unique, which aligns with your brand’s values and messages. This includes creating a consistent look and feel across all of your online profiles, such as social media and your website. Consistency will make it easier for customers to pick your brand out from the crowd, and will also help to establish trust.
Create engaging content
Produce high-quality content that showcases your expertise and provides value to your audience. Establish a website or blog that showcases your knowledge and expertise in your eCommerce niche. Blogs can nurture ongoing debates and feedback about products, while newsletters can establish one-to-one relationships between companies and consumers. When you‘re your own product influencer, you have complete control over the message and content that you produce, which means you can ensure that your content aligns with your brand’s values and message.
As the owner of your brand, you have an intimate understanding of your products and can speak authentically about them, which can resonate with your audience and help to establish trust and credibility. You can also further build your credibility by providing useful information and advice to your followers. Engage with your audience and respond to comments and questions to build trust and establish yourself as an authority.
Promote your products
As the owner of your brand, you are an expert on your products and your niche. Be sure to use your platform to promote your products to your audience and encourage them to make purchases. Live streaming content such as Lazada’s Laz Live, which blends shopping and entertainment, is a great tool to promote products as it allows shoppers, brands and sellers to interact in real time, as well as provides detailed product demonstrations and the ability to purchase items simultaneously.
Use social media to grow your audience
One of the first things an influencer must do is establish reach and make your brand known. This means being everywhere, especially in the online space. Promote your content across all of your social media platforms and websites, collaborate with other influencers in your niche, and be sure to engage with your audience to attract more followers. Post high-quality images and videos that showcase your products and provide value to your followers.
While it may take time, patience and consistent effort, being your own product influencer can be a highly effective way to promote your products, increase sales, and build your brand’s reputation and authority. Bring your traffic to money today! Join the Seller Affiliate program, earn more traffic and commissions. All you got to do is, promote your store on social media, your buyers purchase via the generated affiliate link and earn up your commissions. Want to be your own product influencer? Start with Seller Affiliate today.
Interested to be your own boss? Sign up as a Lazada seller today.