Proving Age is Just a Number – ALAJMAL

I opened ALAJMAL, a Muslim clothing boutique, about a month after my retirement as a teacher. Prior to opening the boutique, I was an educator for 16 years in one of the elite schools in Kuala Lumpur after graduating from the International Islamic University, but I decided to retire because I wanted to concentrate on the business.

In the beginning, my business was 100% offline. I did not really have any business knowledge. I used the ‘One-Stop-Centre’ method in my approach, and sold hijab products from famous brands such as Farida Hijab, Ariani, Hajra, Syazara, DHaja, and Aidijuma. The ‘One-Stop-Centre’ concept was welcomed by customers because they didn’t need to go far just to buy a piece of hijab. To promote my store, I printed as many as 30 buntings and hung them around a 5km radius of the store. Thankfully, the response from the first month was very encouraging. With the proceeds of the sale, I managed to re-stock and pay the shop’s operating costs every month.

My parents are divorced and I was raised by grandmother in poverty. She was probably the first person who taught me anything about business. From a very young age, I would help my grandparents in doing village work like planting rice, tobacco, and rubber tapping. When I was in primary school, I sold kuih and other treats around the village during school holidays. During school days, my grandmother would make cakes and I would bring them to our school canteen to be sold. The proceeds from these sales were what my grandma would use for our school expenses every day.

This went on until I managed to continue my studies at a boarding school and enter university. My grandma even sold her gold and other precious items to ensure I could get the education I needed. As a teacher, I continued to do small business like selling chips to friends and colleague as a side income, and whenever I went back to Kelantan, I would bring back wholesale tudung bawal to sell.

My husband is my biggest support, especially after I stopped working as a teacher. In 2013, the new Lakefield area was being established and there were plenty of empty lots. One day my husband invited me to survey some lots for rent. That’s probably when my career as a full-time business woman began. At the time, my husband was still working at his job, as a backup in case my business didn’t work out.

I used Siti Khadijah’s telekung as a benchmark for my business products. Even if I never became as successful as Siti Khadijah, I wanted my brand to be one of the brands known by Muslims all over Malaysia, Brunei and Singapore. The name AJLAJMAL was chosen by my husband, which means ‘the most beautiful’. With our tagline, ‘Keanggunan Menepati Syariah’, I hope that the telekung designs I sell can make Muslim women appear graceful when facing God.

In 2020, the country was hit by Covid-19. Like so many others, we were badly affected and had to close our shop. I was thankfully a TEKUN borrower, whose collaboration with INSKEN provided opportunities for entrepreneurs to learn various eCommerce platforms at this time. However, I had my reservations and asked my coach Mohsin, who was a Lazada certified trainer, for advice at the time. He introduced me to Lazada in 2021 and taught me how to install the Lazada and Lazada centre app into my phone. We underwent two days of theoretical and practical classes. It took me two weeks after that to decorate the shop. I tried to follow everything that I was taught, and utilised new tools like Lazada’s Lorikeet to set up my business.

In the end, my sales from Lazada were amazing. I still recall my very first sale – it was a telekung, priced at RM225. At the time, I didn’t know how to create discounts yet. The price should have only been RM169 after discount. Nevertheless, someone bought it at the higher price! This changed my perception of Lazada as I used to think only buy branded items like SK, SimplySiti etc. would sell on the platform.

It is probably true that many of the older generation are IT illiterate when it comes to business. When I first opened my physical store, there were several boutiques and herbal medicine shops that was doing business with me. But it started to close one by one, because they were just waiting for customers to enter the store. After MCO, everything closed. But not all veteran entrepreneurs are or have to remain IT illiterate. At the age of half a century, I am still learning about eCommerce and have managed to maintain the business until now because I have made sales on Lazada.

With eCommerce, I can have a good night’s sleep and even go on vacation with my family. To me, eCommerce is like a fisherman casting a net. After the tide, the fishermen will go ashore and rest. When it’s time, he will go and see his catch. Likewise in eCommerce, during the day we set what is necessary. On Lazada, for example, this means joining all the campaigns and utilising the free marketing tools such as flash sales, voucher, free shipping, and flexi-combo. Once you’ve done all that, you just have to wait and see the results.

Today, our boutique is still open and serves as a warehouse as well as a walk-in store. We are also venturing into the frozen food business. I have two factories in Bandung, which produces my telekung ALAJMAL exclusively. I continue to work hard for my five children and also to provide for my staff members.

My advice to fellow entrepreneurs out there, especially veteran traders like me, is to start learning eCommerce now. If we can’t catch up with modern knowledge, hire young staffs and let them learn. I definitely believe that it is better to start late than not to start at all.  

Watch ALAJMAL’s full video here.

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Bina studio tersendiri di rumah anda (Bahagian 1)

Membina studio rumah untuk penjual adalah cara terbaik untuk mencipta foto dan video produk profesional untuk stor dalam talian atau platform media sosial anda. Berikut ialah panduan untuk membantu anda menyediakan studio rumah anda sendiri untuk fotografi produk:

Pilih ruang khusus

Pilih bilik yang terang di rumah anda yang boleh dikhaskan untuk keperluan fotografi anda. Ia sepatutnya mempunyai ruang yang cukup untuk menyediakan peralatan anda dan memuatkan model, jika perlu. Pertimbangkan untuk menggunakan bilik dengan cahaya semula jadi yang mencukupi, kerana ia boleh meningkatkan kualiti foto anda.


Pencahayaan yang baik adalah penting untuk menangkap imej produk berkualiti tinggi. Jika bilik anda mempunyai akses kepada cahaya semula jadi, letakkan kawasan penangkapan anda berhampiran tingkap besar. Sebagai alternatif, anda boleh melabur dalam peralatan pencahayaan studio seperti payung atau panel LED. Eksperimen dengan persediaan pencahayaan yang berbeza untuk mencapai rupa yang diingini untuk produk anda.

Latar belakang dan alat peraga

Pilih tirai latar yang bersih dan neutral untuk gambar produk anda. Dinding putih atau kelabu biasanya boleh berfungsi dengan baik, atau anda boleh menggunakan gulungan kertas lancar dalam pelbagai warna. Pertimbangkan juga alat peraga seperti tempat barang kemas atau rak untuk mempamerkan barangan anda dengan berkesan.

Tripod dan kamera

Labur dalam tripod yang kukuh untuk memastikan kamera anda stabil dan mengurangkan kekaburan dalam foto anda. Cari kamera dengan resolusi yang baik, tetapan manual, dan keupayaan untuk menangkap dalam format RAW untuk fleksibiliti pasca pemprosesan yang lebih baik.

Penggayaan dan penyediaan produk 

Beri perhatian kepada penggayaan dan penyediaan barangan anda untuk fotografi. Seterika pakaian untuk menghilangkan kedutan dan gunakan klip pakaian untuk mencipta garisan bersih. Eksperimen dengan teknik penggayaan yang berbeza untuk menjadikan item anda menarik secara visual.

Pemantul dan penyebar

Untuk mengawal pencahayaan dan mengurangkan bayang-bayang yang ketara, gunakan pemantul dan peresap. Pemantul memantulkan cahaya kembali ke subjek untuk mengisi bayang-bayang, manakala peresap melembutkan dan menyebarkan cahaya untuk pencahayaan yang lebih sekata. Aksesori yang murah ini boleh meningkatkan hasil fotografi anda dengan ketara.

Organisasi dan penyimpanan 

Bangunkan sistem untuk mengatur dan menyimpan barangan dan peralatan anda. Pastikan semuanya bersih, kemas, dan mudah diakses. Labur dalam cara penyimpanan yang baik seperti rak pakaian, kabinet, dan tong sampah untuk mengekalkan ruang studio yang teratur.

Ingat, kualiti foto produk anda boleh memberi kesan yang ketara pada jualan dalam talian dan imej jenama anda. Dengan studio rumah yang direka dengan baik, anda akan dapat menangkap imej yang menakjubkan yang mempamerkan barangan anda dengan berkesan.

Nak jadi bos tersendiri? Daftar sebagai penjual Lazada hari ini!

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Be a Lazada seller in 3 simple steps!

alt=lazada new seller package

Do you constantly feel like you want to be your own boss and start a business? Or maybe you want to be able to contribute to the growing e-commerce industry and at the same time, fulfil the needs and wants of online shoppers?

If you answer “yes” to that, then you’re in luck because we have a package made specially for new sellers like YOU!

From now until 31 December 2023, the Lazada New Seller Package offers a variety of benefits you could enjoy upon signing up such as 0% Commission, Free RM150 Ads Credit, 0% Free Shipping Max and more.

Here’s how you sign up as a new seller on Lazada:

To make your selling journey more fun and motivating, you’ll be able to unlock new rewards at different milestones. These seller milestones are meant for you to learn and know the ropes of being a Lazada seller. Check out what you can enjoy from each milestone:

Apart from that, you can also seek guidance, tips and tricks shared by our Lazada Certified Trainer and modules on the Lazada University portal.

Getting too overwhelmed and feeling nervous? It may sound like a lot of things to start off but we believed in hard work is the formula for success. At Lazada, we’re committed to support you at every step of the way to ensure you become a successful seller.

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Be your own product influencer. Let Lazada tell you how.

Being an influencer for your own brand can be a highly effective way to promote your products and increase sales. This is the age of influencers, who use their popularity, knowledge or expertise in a particular industry to create content that showcases or promotes products to their audience. More and more eCommerce brands are partnering […]

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Apakah cara menguruskan stok selepas hari raya?

Hari raya untuk perniagaan bermakna peningkatan permintaan untuk segala-galanya, ditambah pula dengan lonjakan dalam pembelian produk fesyen (yang terjadi setahun sekali). Ini juga bermakna barangan yang tidak terjual, stok yang bergerak perlahan, kehabisan stok, dan macam-macam lagi yang mungkin berlaku. Kesemua ini biasa pada musim “puncak”. Sebagai peniaga e-dagang, anda harus bijak menguruskan stok anda selepas hari raya. Pelajari beberapa tips kami di sini.

Semak data jualan

Analisis data jualan anda semasa dan selepas musim raya untuk mengenal pasti produk yang dijual dengan baik dan juga yang tidak. Ini akan membantu anda membuat keputusan yang bijak tentang penyimpanan semula dan diskaun.

Ramalan permintaan

Gunakan data jualan dan trend pembelian di stor anda untuk meramalkan permintaan bagi setiap produk, kemudian fikirkan tentang jumlah stok yang perlu dipesan dan masa untuk memesannya.

Utamakan inventori anda

Fokus pada menyimpan semula produk terlaris anda terlebih dahulu, kerana produk tersebut berkemungkinan akan terus terjual dengan baik. Utamakan inventori anda berdasarkan data jualan anda dan ramalan permintaan. Perhatikan juga trend jualan semasa.

Diskaun inventori bergerak perlahan

Jika anda mempunyai lebihan inventori yang tidak laku, pertimbangkan untuk mendiskaunkannya untuk menghabiskan stok. Ini akan mengosongkan ruang untuk inventori baru dan menjana cashflow.

Strategi diskaun

  • Berikan diskaun untuk produk raya yang tidak terjual. Produk-produk ini saja yang layak untuk diberikan diskaun. Tentukan peratusan diskaun dan tempoh diskaun. Ingat, diskaun yang banyak boleh membantu anda mengosongkan lebihan stok dengan cepat, tetapi ia juga boleh mengurangkan margin keuntungan anda.
  • Uar-uarkan pendiskaunan produk anda di stor e-dagang anda.
  • Tetapkan tarikh akhir untuk diskaun atau mengehadkan bilangan produk yang tersedia pada harga diskaun.
  • Tukar peratusan atau tempoh diskaun, dan memberikan diskaun yang lebih agresif. Lebih baik mendapat keuntungan yang sedikit (atau kerugian yang kecil) daripada tidak mendapat apa-apa langsung!

Ingin pendedahan trafik yang ekslusif dan banyak? Jual di Lazada sekarang! Daftar sebagai penjual Lazada hari ini.

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What is a mumpreneur?

Juggling family responsibilities while running a business can be a challenging task, but with enough planning and patience, being a mumpreneur can be a dream to some. A ‘mumpreneur’, a combination of the words ‘mum’ and ‘entrepreneur’, is simply a term used to describe a mother who runs her own business while raising children. And while […]

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