Entrepreneurship is ultimately about paving your own path, and FH Fashion House is certainly making its way.
Passion and resourcefulness can go a long way in the world of eCommerce. However, it is also important to know your niche well, be willing to improvise where needed, as well as know your target audience inside out. Kuala Lumper based FH Fashion House certainly has all the right ingredients to set their business apart from their competitors, and have achieved great success since they started selling on Lazada.
FH Fashion House’s business is in selling office wear to women who wants fashionable workwear but who are also under a budget. With this in mind, the brand introduced their range of products to the market, with a focus on clothes that are stylish yet breathable and lightweight.
A popular item in their wide range of products is loose cut pants that caters to Malaysia’s hot weather. The leg-line of the pants also creates a longer and slimmer silhouette, which is especially attractive for plus-size women. Since its introduction, FH Fashion House’s stretchable long palazzo pants and pleated pants sells about 100 pieces per month respectively.
Being able to consider the local climate, as well as knowing their niche and understanding their audience well, has worked well for the brand. With Lazada’s support and guidance, the business has received a yearly 7% growth in the specialized pants and skirts assortment category.
To propel growth, FH Fashion House also participated in three of Lazada’s mega campaigns which led to a double digit growth of 20% in 2022 vs 2021. On top of that, the brand utilizes Lazada seller tools like Free Shipping Max – which gives the business additional exposure and increased store traffic. Participating in the campaigns brought FH Fashion House a revenue increase of 25%, order increase of 35%, and a 35% increase in total buyers from the additional exposure and traffic to the store.
Today, the brand boasts over 10,000 followers on Lazada. With its 97% positive seller rating it is evident that FH Fashion House cares about its customers. They are a prime example that being a successful entrepreneur means having a right attitude towards the business as well as the ability to serve your customers in a meaningful way.
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