Kelebihan LazMall

Menurut sebuah laporan oleh Free Malaysia Today, satu tinjauan dari 2018 yang dijalankan oleh Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) mendapati bahawa 60% pembeli dalam talian bimbang tentang barangan palsu yang dijual dalam talian. Ini menunjukkan bahawa ketulenan produk telah menjadi salah satu permintaan utama majoriti pembeli tempatan dalam talian. Untuk menjamin ketulenan produk dan menepis segala kebimbangan pembeli, Lazada telah melancarkan LazMall pada tahun 2018.

LazMall berfungsi sebagai sebuah pusat membeli-belah maya yang disertai oleh rakan-rakan kongsi jenama rasmi di Lazada, termasuk Nike, Nestlé, Philips, Estée Lauder, La Mer, dan banyak lagi. Dengan mengetik pada ikon LazMall pada halaman utama platform Lazada, pembeli boleh melihat senarai jenama tulen melalui direktori jenama pada saluran LazMall yang direka dengan anggun sekali, di mana ‘Brand Mega Offers’, saingan hangat pasaran, tersedia 24 jam setiap hari.

Pelanggan juga boleh mengenal pasti jenama LazMall melalui tag digital yang boleh dilihat pada tajuk produk dan halaman stor. Setiap produk dengan tag LazMall dan yang dihoskan di saluran LazMall adalah dijamin 100% tulen oleh Lazada. LazMall juga menjaminkan wang anda dikembalikan lima kali ganda (untuk pembeli Malaysia) jika mana-mana produk di LazMall disahkan sebagai barangan tiruan.

Ada juga lapisan perlindungan tambahan untuk pembeli kerana semua produk di LazMall tertakluk pada pemulangan percuma selama 15 hari selepas pembelian, di mana pembeli boleh memulangkan item yang rosak, tamat tempoh, atau disyaki palsu. Situasi seperti ini akan disahkan oleh jenama tertentu secara langsung dan pembeli tidak perlu menanggung sebarang bayaran penghantaran tambahan*.
*Tertakluk pada terma dan syarat

Bagaimana Lazada menjaminkan ketulenan produk?

Tag LazMall dan saluran trafik tinggi adalah sangat dimahukan oleh peniaga dan penjual dalam talian. Walau bagaimanapun, Lazada telah mewujudkan kawalan kualiti yang ketat yang menjaga integriti LazMall. Hanya pemilik jenama rasmi dan pengedar bertauliah sahaja yang layak untuk mendaftar di LazMall. Pemohon melalui tiga langkah proses pengesahan yang menyeluruh untuk menentukan perkara-perkara yang berikut:

  • Hubungan jenama
  • Bukti keaslian
  • Metrik operasi

Setiap permohonan perlu dihantar bersama dokumen sokongan yang diperlukan untuk memulakan stor LazMall yang tertentu seperti sijil tanda dagangan atau trademark jenama untuk ‘LazMall Flagship Stores’, surat kebenaran jenama untuk ‘LazMall Authorised Stores’, atau invois pembelian untuk ‘LazMall Verified Stores’. Semua stor di Lazada juga adalah milik perniagaan-perniagaan yang berdaftar di Suruhanjaya Syarikat Malaysia (SSM).

Chenxi Zhou, ketua LazMall Malaysia, berkata bahawa Lazada memandang serius keaslian produk di LazMall dan janji pemulangan percuma 15 hari. “Kami komited untuk menyediakan pengalaman membeli-belah first-rate dalam talian di LazMall, serta memastikan kepuasan pelanggan yang unggul,” ujar beliau.

Hanya setahun selepas pelancaran LazMall, lebih dari 3,800 jenama telah pun berdaftar sebagai penjual di saluran itu, termasuk Nike, Aesop, Eucerin, dan banyak lagi.

Keaslian produk dan kepuasan pelanggan

Pembeli dalam talian boleh membeli-belah dengan yakin kerana mengetahui bahawa semua barangan berjenama yang dibeli di LazMall adalah dijamin tulen dan dikendalikan dengan tahap penjagaan yang mencerminkan nilai jenama, kualiti, konsistensi, dan reputasi jenama rakan kongsi Lazada yang merentasi pelbagai kategori, daripada barangan runcit hingga peralatan elektronik, dan banyak lagi.

Ketulenan jenama amatlah penting bukan sahaja atas dasar etika, tetapi juga atas dasar keselamatan dan kesihatan rakyat. Sebagai contoh, pembeli di Lazada tidak harus risau lagi dengan penjualan alatan elektronik palsu yang mungkin akan mengundang bahaya dan penjualan kosmetik yang terlarang.

Nak jadi bos tersendiri? Daftar sebagai penjual Lazada hari ini!

Ikuti kami di Facebook, Instagram, TikTok serta subscribe channel YouTube kami untuk informasi terkini mengenai e-dagang dan pelbagai tips menjadi penjual dalam talian yang berjaya.

Promotional campaigns are important for sellers

A marketing or promotional campaign is a valuable tool to introduce and promote a product or an aspect of a product to the public and to attract potential consumers. Promotional campaigns can improve and increase brand awareness, as well as contribute to generating consumer interest in a business.

One of the most common methods of promotional campaigns is through the use of social media, email marketing, TV, radio, digital marketing, and so on. Campaigns can be humorous or entertaining, provocative or informative. But what they have in common is that all great promotional campaigns will generate further business and take your brand to success.

Benefits of promotional campaigns

Promotions are an integral part of a successful marketing strategy and can enable an increase in sales and boost revenue for your business. When promotions are targeted, personalized and data-driven, you can craft a promotions strategy that benefits both your business and your customers. Consistent marketing campaigns that communicate a clear message have a chance to succeed and bring great results. Some of the benefits of effective campaigns include:

Sell more products or services.

The number one goal of promotional marketing is to of course increase your revenue by selling more products. Campaigns do that by increasing your brand and product awareness, as it creates compelling messages, content and images that brings your brand and products to the forefront. Use promotional campaigns to introduce newly launched products or services or highlight your competitive advantage such as enhancements or new features that have been added to existing products or services.

Attract new customers

Promotional campaigns allow companies to cast a wider net and introduce the brand to more people. It also enhances your chances of converting one-time customers into loyal customers. Promotions may also compare and contrast with other leading brands, in hopes of stealing their customers. A campaign can also lead to a leap in world-of-mouth promotion. By spreading the word to the right audience, you can encourage valuable customer referrals and bring in new business.

Reposition a brand

Your business reputation is very important. Effective campaigns can help you focus on the competitive advantages of your products and give it a new identity or perhaps a revival if needed. Promotional marketing campaigns can help you to showcase the distinctive added value to customers, how suitable your products are for their budgets as well as any after-sales support and solutions. It can shift how audiences formerly thought of a brand, giving it a new purpose in the marketplace, and bringing a new audience.

Increases customer trust and loyalty

Customers who see your consistent promotional messages across multiple platforms are more loyal and view you as forward thinking. A campaign that involves brand representatives interacting directly and warmly with customers, through channels such as social media for example, can also greatly boost confidence and trust in a company. Any honest and responsive exchange can engender trust. Regularly participating in promotional campaigns may also lead to existing customers regularly purchasing products and remaining loyal to the brand.

Making your brand visible

The primary purpose of doing a marketing campaign is to introduce a brand or product to the broader community and imprint on people’s minds. By increasing the sheer sight of logos, taglines, products and company names, the promotion can have a psychological impact on consumers. If potential customers continue seeing your brand’s promotional messages, they may become more aware of your business and begin to think of you when shopping, whether consciously or subconsciously.

Educating your customers

Today’s consumers often thoroughly research every product and service they want to buy. Promotional campaigns can also be used to educate your customers about the uses of available products or services your business offers, and how they can use what you’re offering to solve related problems.

Take part in a promotional campaign with Lazada today!

It’s easy to incorporate promotional campaigns into your marketing efforts when you’re a seller with Lazada. Lazada Marketing campaigns are special sales events held by Lazada, generating massive traffic to the Lazada website during these events. Lazada’s on-site resources such as home page banners and campaign management tools, as well as brand exposure on Lazada’s social media are some of the tools that also helps deliver results for sellers.

You can join the Lazada marketing campaign by following these easy steps:

  • Go to the seller center homepage
  • Click on promotions
  • Click on campaign management
  • Select the campaign and click join

By joining Lazada’s marketing campaigns, you get several potential benefits including :

  • Campaign daily net order of 7x the average daily net orders
  • Up tp 5.5x the average daily sales
  • Campaign visits are 5x the average daily visits
  • High revenues during campaign periods

Mega Campaigns such as Lazada’s Birthday Sales, 11.11 or 12.12 sales have seen active consumer participation over the years. Lazada’s shopping festivals such as the 9.9 Big Brands Sale Campaign also saw an increasing number of participating brands on LazMall reporting a spike in sales figures.

A lot of hype is built before the campaign day itself, with Lazada promoting the events and driving traffic to participating brands’ storefronts one week before the campaign, an important element that helps participating businesses. Strong social media marketing also helps to boost sales.

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on Facebook, Instagram, TikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

Branding your store!

Consumers these days are savvy, knowledgeable and expect more meaningful experiences from brands. They choose one brand over the next because that brand connects with them on personal level.

Put simply, your brand is what customers perceive when they interact with your business. It is business mixed with emotion and engagement. Your brand tells your customers what they can expect from your products and services, and it differentiates your business from your competitors. In fact, the stronger your store identity is, the more it may resonate with your target audience, and the more customers will choose you over competitors – a win for you!

So whether you are just starting out with a business idea or want to enhance your current store, learning how to build (or rebuild) your brand will bring success to your store.

How does one build a brand for an online store?

Differing from a brick and mortar store where customers can physically touch, feel or experience your products, an online store needs to focus on different ways to brand. This encompasses your web presence, communications and products. Through visuals, messaging, and more, you show customers what your business is about and how you can serve them.

Differing from a brick and mortar store where customers can physically touch, feel or experience your products, an online store needs to focus on different ways to brand. This encompasses your web presence, communications and products.

Whether you’ve got nothing but a business idea or want to pivot your existing branding design, here’s what you need to know about building a strong brand identity for your business.

Share your story

There are thousands of businesses online. Why should someone give you their money over another? Here is where authenticity comes in. Tell your customers who you are and what you care about, share your origin story. You want to explain the greater reason why you started your brand. From there, talk about the benefits and features of your products or services. What do you stand for? Put all of these into an ‘About Us’ page. Your story should help you better position your business as well as emotionally connect with your customers.

Define your market and know your target audience

Before you make any decisions about how to create a business brand, you need to understand the current market, i.e., who your potential customers are. Always consider who your business is built for. Without knowing your audience, you can’t make any decisions about your branding. What do they look for in products or services? What are their most significant problems? All too often, many brands forget their audiences and focus on the product or the catalog, potentially missing out on valuable information that can increase sales. You can’t ​​establish your brand to be everything to everyone, especially at the start. So find your target audience and let that inform all the other parts of your brand as you build it.

Choose your business name and style

As a business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your brand logo, your domain, your marketing. Ideally, a store name that’s hard to imitate or confuse with existing players in the market works best. Your brand name should be either clear about the service you provide, or intriguing enough to make people want to find out more. Once this has been established, spend some time choosing a style that reflects the focus of your brand and name. For example, if you want to be associated with fun, choose bright and happy colours in your images, logo and fonts.

Focus on product quality

Consumers are loyal to a product that they know they can rely on. If your products aren’t well made, you risk losing out on customer loyalty and customer referrals. Pay attention to the overall quality and reputation of your product. If you haven’t launched your e-commerce store yet, consider focusing on just one of your products to start. Use the opportunity to hone in on product quality, reputation, and customer service. Once you have mastered and succeed with one product, you can safely start venturing into other types of products to serve the same audience and niche.

Be true to your brand

Building trust is essential for any brand, but it’s especially critical for e-commerce brands. Online shoppers can’t meet you and assess your business in-person, so you have to digitally nurture your relationship, and deliver consistently on your brand promise to gain their trust. Your brand should remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products.

Community engagement

Finally, if you really want to start building lasting relationships with your customers from the get go, then genuine engagement and interaction is key. Although it can be time consuming, social media has made it easier than ever to connect with customers, and is the perfect opportunity to give your brand a true voice. It’s also important to stay active online to make sure your brand remains visible, and to continue sharing content and improving your brand awareness.

Whilst building a brand online seems like a lot of work, it really does have the ability to take your business to the next level. It’s one of the most important things you can do in order to get new business. It’s very easy to focus all of your attention on the products and services you are offering, but as the consumer industry is changing, it’s now vital to ensure you’re putting energy and effort into your branding.

Start your fashion store today and get your customers coming back for more when you join Lazada’s latest fashion Gayamu, Caramu campaign and stand a chance to win cash prizes total worth up to RM60,000, Sponsored Discovery Ads credit total worth up to RM3,000 and more!

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on Facebook, Instagram, TikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

These editing software are free!

The best e-commerce website designs all have one thing in common – amazing product images. Customers can’t physically touch or experience your products, so making them come to life online can be the key to your success.

Continue reading

Barangan tiruan: Apa padahnya?

Satu-satunya sektor yang nampaknya tidak pernah tidak laku ialah pasaran barangan tiruan. Kegilaan untuk memiliki barangan-barangan mewah dengan meniru ciptaan pereka-pereka terkenal dan menjual versi palsu pada harga yang lebih rendah adalah rahsia kejayaan pasaran barangan tiruan. Tambahan pula dengan sifat pasaran Malaysia yang sangat sensitif dengan perbezaan harga dan keadaan ekonomi yang makin gawat yang menyebabkan kenaikan harga barangan, barangan tiruan sudah semestinya menjadi pilihan ramai rakyat tempatan walaupun kebanyakan dari mereka mengetahui kemudaratan produk tiruan kepada kesihatan dan keselamatan.

Berdasarkan satu kajian yang dibuat oleh syarikat UK, Uswitch, melihat jenama paling popular dalam kalangan pengguna adalah barangan tiruan. Ternyata majoriti pembeli tiruan ingin membeli jam tangan “Rolex” pada harga yang rendah. Menurut kajian itu, carian ‘fake Rolex’ dalam talian telah muncul sebanyak 225,000 kali. Penemuan ini konsisten dengan laporan dari 2019 daripada Pertubuhan Kerjasama dan Pembangunan Ekonomi (OECD) mengenai perdagangan barangan tiruan. Pasaran barangan tiruan ini kini mewakili 3.3% daripada perdagangan dunia dan dikuasai oleh segmen kasut dan pakaian.

Penjualan barangan tiruan bukan sahaja tidak beretika semata-mata, malah produk-produk ini boleh mendatangkan bahaya kepada pengguna dan memudaratkan kesihatan. CNA Insider melaporkan bahawa penjualan pelitup muka tiruan juga dijual dengan bebasnya di Malaysia ketika pandemik COVID-19 memuncak, merisikokan nyawa pengguna. Hari ini, pemalsuan bukan hanya dibuat untuk meniru jenama mewah; pelbagai rangkaian barangan, dari produk kecantikan — yang boleh mencetuskan alahan kulit dan kerosakan organ — kepada alat ganti kereta versi tiruan juga dijual di pasaran, memberikan implikasi yang buruk kepada keselamatan jalan raya. Bukan setakat itu sahaja, produk makanan juga kini dipalsukan (sama ada dilabel sebagai jenama tertentu yang bukan dibuat oleh pengeluar tersebut, atau lebih teruk lagi, kandungan makanan itu mungkin tidak seperti yang didakwa). Lebih malang lagi, produk ubat-ubatan palsu juga telah dikenalpasti di Malaysia; Panadol tiruan didapati hanya dijual di Malaysia, berdasarkan pengeluar Panadol tulen GlaxoSmithKline.

Usaha melawan pasaran gelap

Berhadapan dengan fenomena pasaran gelap yang berkembang pesat ini, jenama-jenama terkemuka memilih untuk respon dengan pelbagai cara. Beberapa jenama seperti Supreme dan Dior telah memutuskan untuk memparodikan pemalsuan produk mereka dengan menghasilkan produk “palsu” mereka sendiri.

Lazada juga mengambil langkah yang aktif untuk membendung fenomena barangan palsu di platformnya. Baru-baru ini, Lazada melepasi pencapaian lebih sejuta penjual aktif setiap bulan. Selaras dengan peningkatan ini, Lazada telah meningkatkan usaha berkaitan pelaporan pelanggaran hak harta intelek (IPR), mekanisme penyingkiran, dan pembinaan kesedaran IPR dalam kalangan peniaga. Sebagai bukti kepada komitmen ini, Lazada Group telah melancarkan program perintis untuk mengesan dan menyingkirkan barangan tiruan secara proaktif daripada platformnya pada Mac 2020. “Pada 2021, 98 peratus daripada produk yang dialih keluar melalui usaha kami berlaku sebelum jualan berlaku,” kata Cik Joyce Ang, naib presiden kanan untuk perlindungan harta intelek di Lazada Group.

Perlancaran LazMall pada tahun 2018 juga merupakan satu usaha untuk membina keyakinan pengguna bahawa produk yang dijual di Lazada di saluran tersebut adalah dijamin 100% tulen. Usaha kolektif Lazada dan rakan-rakan kongsinya di LazMall adalah sangat penting untuk membendung pasaran barangan tiruan yang bukan sahaja memudaratkan kesihatan dan kesejahteraan rakyat, tetapi juga mengeksploitasi kerja pereka, pengeluar, dan peniaga produk tulen, dan merugikan ekonomi negara dengan pasaran gelap.

Dapatkan tips-tips terhangat untuk membantu meningkatkan bisnes fesyen anda di sini! Sertai kempen fesyen Gayamu, Caramu oleh Lazada dan berpeluang memenangi hadiah wang tunai keseluruhan bernilai RM60,000, kredit iklan Lazada Sponsored Discovery kesuluruhan bernilai RM3,000 dan banyak lagi!

Nak jadi bos tersendiri? Daftar sebagai penjual Lazada hari ini!

Ikuti kami di Facebook, Instagram, TikTok serta subscribe channel YouTube kami untuk informasi terkini mengenai e-dagang dan pelbagai tips menjadi penjual dalam talian yang berjaya.