Kehijauan Alam Ke Rumah Anda – Lush Garden

Di Kuala Kangsar, sebuah bandar diraja Perak, terdapat sebuah stor e-dagang yang unik bernama Lush Garden. Pengasas bersama, Shang En dan Gene, meminati tumbuh-tumbuhan dan telah mengubah minat mereka terhadap kehijauan dan menjadi perniagaan yang berkembang maju. 

Lush Garden telah menjadi kedai pilihan di Lazada dengan reputasi cemerlang, dengan lebih daripada 10,000 penghantaran dan rating positif 99% yang luar biasa sejak penubuhannya 1.5 tahun lalu.

Lush Garden menjual pelbagai jenis tumbuhan hidup, daripada herba, pokok buah-buahan, dan pokok hiasan kepada tumbuhan landskap. Selain tumbuh-tumbuhan, mereka juga menawarkan tanah, baja, dan pasu untuk melengkapkan persembahan hijau mereka.

Idea di sebalik penubuhan Lush Garden bermula pada tempoh PKP . Shang En dan rakan seperjuangannya mencari ketenangan dengan aktiviti berkebun. Walau bagaimanapun, mereka sedar bahawa ianya sukar untuk mencari penjual tumbuh-tumbuhan dalam talian yang boleh dipercayai. 

Bertekad untuk merapatkan jurang ini, Shang En dan Gene memutuskan untuk bermula stor dalam talian mereka sendiri. Mereka percaya bahawa dengan beberapa klik, pelanggan sepatutnya menerima pesanan mereka dengan selamat dan dalam keadaan yang sangat baik. 

Nama “Lush Garden” mencerminkan komitmen mereka untuk menyediakan pokok-pokok dan perkhidmatan yang berkualiti kepada pelanggan mereka. Meninggalkan pekerjaan korporat mereka, Shang En dan Gene bekerja sepenuh masa dalam usaha baru ini.

Untuk meluaskan perniagaan mereka dan berhubung dengan pencinta tumbuh-tumbuhan di seluruh Malaysia, Shang En dan Gene bergabung dengan Lazada. Pada Januari 2021, Lazada melanjutkan sokongannya kepada Lush Garden untuk 100 hari pertama. 

Walaupun mereka baru menggunakan platform Lazada, mereka telah menerima bimbingan dan bantuan daripada pasukan Lazada, membolehkan mereka menyesuaikan diri dan berkembang bersama. Selepas tempoh 100 hari itu, mereka telah diberikan Pengurus Akaun Utama, yang terus menyokong perniagaan mereka. Sebagai balasan, Shang En dan Gene juga menyatakan sokongan penuh mereka kepada Lazada.

Lazada memainkan peranan penting dalam pertumbuhan Lush Garden. Lazada telah menyediakan platform kepada kedua-dua pengasas stor itu untuk mempamerkan produk mereka kepada khalayak di seluruh negara. 

Sebelum ini, produk mereka hanya terhad kepada pelanggan di Kuala Kangsar, dan kini mereka berpeluang untuk berhubung dengan peminat produk mereka di seluruh Malaysia. Selain itu, jualan kempen dan baucar Lazada yang kerap membolehkan Lush Garden menawarkan tawaran yang menarik, menarik lebih ramai pelanggan ke kedai mereka.

Shang En dan Gene juga menghargai interaksi positif yang mereka ada dengan kakitangan Lazada. Setiap bulan membawa kejayaan dan pencapaian baru, berkat pendedahan dan sokongan kempen yang disediakan oleh Lazada.

Lush Garden menggunakan beberapa seller tool dan bantuan yang disediakan oleh Lazada untuk mengembangkan lagi perniagaan mereka. Sponsored discovery adalah salah satu alat yang paling berharga, membolehkan mereka melabur untuk mendapatkan lebih banyak tontonan untuk produk mereka. Menganalisis data dan metrik yang tersedia, mereka boleh melaraskan strategi jualan dan mengoptimumkan prestasi mereka. 

Selain itu, baucar penghantaran percuma yang ditawarkan oleh Lazada telah membantu meningkatkan jualan mereka, kerana pelanggan menikmati diskaun kos penghantaran.

Mengimbas kembali perjalanan mereka, Shang En dan Gene tidak menyesal dan keputusan mereka untuk memulakan perjalanan keusahawanan ini telah mengubah kehidupan mereka secara drastik and lebih baik.

Kongsikan kisah anda dengan kami

Lazada sedang mencari penjual dengan kisah latarbelakang yang menarik. Jika anda rasa kisah anda harus dikongsi, isi borang pendaftaran dan pihak produksi akan berhubung dengan anda sekiranya terpilih. Nak jadi bos? Daftar sebagai penjual hari ini.

Ikuti kami di Facebook, Instagram, TikTok, dan langgan saluran YouTube kami untuk trend eDagang dan tips penjual terkini.

Be eCommerce savvy with the all-new Lazada University portal

Welcome to Lazada University!

Are you a new seller on Lazada?

If you are (or not), don’t be nervous about starting and managing your own business online because when you sell with Lazada, we are here to help you!

At Lazada, we believe your success is our success hence, we’re always trying our best to improve and provide a better seller experience. Introducing to you the newly improved Lazada University portal – the one-stop learning centre to grow your business.

What can you find on the Lazada University portal?

1. Online learning modules

These modules are specially crafted and prepared to guide sellers on different topics such as listing your products, promotional tools, fulfilment and shipping, customer engagement and more. Tutorials and information are readily available in these modules whenever, wherever you are!

       2. Livestreams

These daily livestreams are conducted by Lazada Certified Trainers who are selected successful sellers on Lazada. They cover a range of topics based on their skills and experiences in English, Bahasa Malaysia and Mandarin. During the livestreams, sellers get to ask questions and have them answered live by the trainers via the chat box.

       3. Upcoming Event Updates & Microsites

The portal also keeps sellers updated with upcoming events, campaigns and programs happening on Lazada. 

       4. My Topics

Sellers can now personalise what they would like to learn and see more in this section. Just select a favourite topic and all recommended content will appear based on the selections.

On top of that, Lazada University is now available on the Lazada Seller Center App!

Just download the app on App Store or Google Playstore > Log in to your account > Tap “Me” and scroll down to “Lazada University”.

Now you can learn how to grow your business anywhere at any time!

Interested to be your own boss? Sign up as a Lazada seller today. 

Follow us on FacebookInstagramTikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

Use this checklist for a successful visual merchandising on your store

example of good visual merchandising

By optimizing the visual presentation and arrangement of products, eCommerce sellers can enhance the overall user experience and drive sales.

Visual merchandising, which is basically presenting and arranging products in an online store to attract and encourage browsing to drive sales and conversions.

When it comes to eCommerce visual merchandising, here is a helpful checklist that every seller should consider in order to optimize your store:

  • Use high-quality product images

High-quality images help customers see the product details and build trust in the quality of the item. Show multiple angles, zoom in on features, and showcase any unique details.

  • Consistent image style

Maintaining a consistent image style across your product catalog helps to create a cohesive and more professional look for your online store. Such as consistent backgrounds and the same image editing techniques.

  • Compelling product descriptions

Use persuasive language to evoke emotions and explain how your product solves a problem or helps to improve or enhance your customer’s life.

example of good and clear product photo
  • Highlight key features

Clearly outline the key features and benefits of your product so your customers can see at a glance what they are. 

  • Product categorisation

Organise your products into logical categories and subcategories to allow your customers to find the products they are looking for more quickly and efficiently.

  • Cross-selling and upselling

Use tags like ‘Customers who bought this also bought’ or ‘You may also like these’ sections to showcase relevant items. Your upsell should be relevant to the customer’s original purchase.

  • Customer reviews and ratings

Display reviews and ratings prominently on your product pages. Positive reviews will provide social proof, build trust among customers and influence purchasing decisions.

  • Call-to-action (CTA) buttons

Utilise eye-catching promotional banners or CTA buttons to highlight special offers, discounts, or new product launches from your store.

  • Seasonal and thematic displays

Update your visual merchandising periodically to reflect seasonal themes, holidays, or special occasions. This adds a fresh and engaging element to your store.

By following this checklist, you can enhance the visual appeal of your eCommerce store, improve your customer’s shopping experience, and increase the likelihood of conversions and customer satisfaction.

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on FacebookInstagramTikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

6.6 Super Wow Sale dan cara menjayakannya

Dengan begitu banyak perniagaan yang wujud di platform e-dagang seperti Lazada, penjual kini mesti kreatif dengan strategi pemasaran mereka untuk kekal relevan dan bersaing dalam dunia e-dagang. Ini memerlukan sedikit usaha kerana banyak produk yang sama boleh didapati di platform e-dagang yang sama, dan justeru margin keuntungan boleh terjejas.

Continue reading

Proving Age is Just a Number – ALAJMAL

I opened ALAJMAL, a Muslim clothing boutique, about a month after my retirement as a teacher. Prior to opening the boutique, I was an educator for 16 years in one of the elite schools in Kuala Lumpur after graduating from the International Islamic University, but I decided to retire because I wanted to concentrate on the business.

In the beginning, my business was 100% offline. I did not really have any business knowledge. I used the ‘One-Stop-Centre’ method in my approach, and sold hijab products from famous brands such as Farida Hijab, Ariani, Hajra, Syazara, DHaja, and Aidijuma. The ‘One-Stop-Centre’ concept was welcomed by customers because they didn’t need to go far just to buy a piece of hijab. To promote my store, I printed as many as 30 buntings and hung them around a 5km radius of the store. Thankfully, the response from the first month was very encouraging. With the proceeds of the sale, I managed to re-stock and pay the shop’s operating costs every month.

My parents are divorced and I was raised by grandmother in poverty. She was probably the first person who taught me anything about business. From a very young age, I would help my grandparents in doing village work like planting rice, tobacco, and rubber tapping. When I was in primary school, I sold kuih and other treats around the village during school holidays. During school days, my grandmother would make cakes and I would bring them to our school canteen to be sold. The proceeds from these sales were what my grandma would use for our school expenses every day.

This went on until I managed to continue my studies at a boarding school and enter university. My grandma even sold her gold and other precious items to ensure I could get the education I needed. As a teacher, I continued to do small business like selling chips to friends and colleague as a side income, and whenever I went back to Kelantan, I would bring back wholesale tudung bawal to sell.

My husband is my biggest support, especially after I stopped working as a teacher. In 2013, the new Lakefield area was being established and there were plenty of empty lots. One day my husband invited me to survey some lots for rent. That’s probably when my career as a full-time business woman began. At the time, my husband was still working at his job, as a backup in case my business didn’t work out.

I used Siti Khadijah’s telekung as a benchmark for my business products. Even if I never became as successful as Siti Khadijah, I wanted my brand to be one of the brands known by Muslims all over Malaysia, Brunei and Singapore. The name AJLAJMAL was chosen by my husband, which means ‘the most beautiful’. With our tagline, ‘Keanggunan Menepati Syariah’, I hope that the telekung designs I sell can make Muslim women appear graceful when facing God.

In 2020, the country was hit by Covid-19. Like so many others, we were badly affected and had to close our shop. I was thankfully a TEKUN borrower, whose collaboration with INSKEN provided opportunities for entrepreneurs to learn various eCommerce platforms at this time. However, I had my reservations and asked my coach Mohsin, who was a Lazada certified trainer, for advice at the time. He introduced me to Lazada in 2021 and taught me how to install the Lazada and Lazada centre app into my phone. We underwent two days of theoretical and practical classes. It took me two weeks after that to decorate the shop. I tried to follow everything that I was taught, and utilised new tools like Lazada’s Lorikeet to set up my business.

In the end, my sales from Lazada were amazing. I still recall my very first sale – it was a telekung, priced at RM225. At the time, I didn’t know how to create discounts yet. The price should have only been RM169 after discount. Nevertheless, someone bought it at the higher price! This changed my perception of Lazada as I used to think only buy branded items like SK, SimplySiti etc. would sell on the platform.

It is probably true that many of the older generation are IT illiterate when it comes to business. When I first opened my physical store, there were several boutiques and herbal medicine shops that was doing business with me. But it started to close one by one, because they were just waiting for customers to enter the store. After MCO, everything closed. But not all veteran entrepreneurs are or have to remain IT illiterate. At the age of half a century, I am still learning about eCommerce and have managed to maintain the business until now because I have made sales on Lazada.

With eCommerce, I can have a good night’s sleep and even go on vacation with my family. To me, eCommerce is like a fisherman casting a net. After the tide, the fishermen will go ashore and rest. When it’s time, he will go and see his catch. Likewise in eCommerce, during the day we set what is necessary. On Lazada, for example, this means joining all the campaigns and utilising the free marketing tools such as flash sales, voucher, free shipping, and flexi-combo. Once you’ve done all that, you just have to wait and see the results.

Today, our boutique is still open and serves as a warehouse as well as a walk-in store. We are also venturing into the frozen food business. I have two factories in Bandung, which produces my telekung ALAJMAL exclusively. I continue to work hard for my five children and also to provide for my staff members.

My advice to fellow entrepreneurs out there, especially veteran traders like me, is to start learning eCommerce now. If we can’t catch up with modern knowledge, hire young staffs and let them learn. I definitely believe that it is better to start late than not to start at all.  

Watch ALAJMAL’s full video here.

Share your story with us

Lazada is looking for a seller with compelling background story! If you think your seller story should be heard, fill in the online registration form and our production team will be in touch. Inspired to be your own boss? Sign up as a seller today.

Follow us on FacebookInstagramTikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

Bina studio tersendiri di rumah anda (Bahagian 1)

Membina studio rumah untuk penjual adalah cara terbaik untuk mencipta foto dan video produk profesional untuk stor dalam talian atau platform media sosial anda. Berikut ialah panduan untuk membantu anda menyediakan studio rumah anda sendiri untuk fotografi produk:

Pilih ruang khusus

Pilih bilik yang terang di rumah anda yang boleh dikhaskan untuk keperluan fotografi anda. Ia sepatutnya mempunyai ruang yang cukup untuk menyediakan peralatan anda dan memuatkan model, jika perlu. Pertimbangkan untuk menggunakan bilik dengan cahaya semula jadi yang mencukupi, kerana ia boleh meningkatkan kualiti foto anda.

Pencahayaan

Pencahayaan yang baik adalah penting untuk menangkap imej produk berkualiti tinggi. Jika bilik anda mempunyai akses kepada cahaya semula jadi, letakkan kawasan penangkapan anda berhampiran tingkap besar. Sebagai alternatif, anda boleh melabur dalam peralatan pencahayaan studio seperti payung atau panel LED. Eksperimen dengan persediaan pencahayaan yang berbeza untuk mencapai rupa yang diingini untuk produk anda.

Latar belakang dan alat peraga

Pilih tirai latar yang bersih dan neutral untuk gambar produk anda. Dinding putih atau kelabu biasanya boleh berfungsi dengan baik, atau anda boleh menggunakan gulungan kertas lancar dalam pelbagai warna. Pertimbangkan juga alat peraga seperti tempat barang kemas atau rak untuk mempamerkan barangan anda dengan berkesan.

Tripod dan kamera

Labur dalam tripod yang kukuh untuk memastikan kamera anda stabil dan mengurangkan kekaburan dalam foto anda. Cari kamera dengan resolusi yang baik, tetapan manual, dan keupayaan untuk menangkap dalam format RAW untuk fleksibiliti pasca pemprosesan yang lebih baik.

Penggayaan dan penyediaan produk 

Beri perhatian kepada penggayaan dan penyediaan barangan anda untuk fotografi. Seterika pakaian untuk menghilangkan kedutan dan gunakan klip pakaian untuk mencipta garisan bersih. Eksperimen dengan teknik penggayaan yang berbeza untuk menjadikan item anda menarik secara visual.

Pemantul dan penyebar

Untuk mengawal pencahayaan dan mengurangkan bayang-bayang yang ketara, gunakan pemantul dan peresap. Pemantul memantulkan cahaya kembali ke subjek untuk mengisi bayang-bayang, manakala peresap melembutkan dan menyebarkan cahaya untuk pencahayaan yang lebih sekata. Aksesori yang murah ini boleh meningkatkan hasil fotografi anda dengan ketara.

Organisasi dan penyimpanan 

Bangunkan sistem untuk mengatur dan menyimpan barangan dan peralatan anda. Pastikan semuanya bersih, kemas, dan mudah diakses. Labur dalam cara penyimpanan yang baik seperti rak pakaian, kabinet, dan tong sampah untuk mengekalkan ruang studio yang teratur.

Ingat, kualiti foto produk anda boleh memberi kesan yang ketara pada jualan dalam talian dan imej jenama anda. Dengan studio rumah yang direka dengan baik, anda akan dapat menangkap imej yang menakjubkan yang mempamerkan barangan anda dengan berkesan.

Nak jadi bos tersendiri? Daftar sebagai penjual Lazada hari ini!

Ikuti kami di FacebookInstagramTikTok serta subscribe channel YouTube kami untuk informasi terkini mengenai e-dagang dan pelbagai tips menjadi penjual dalam talian yang berjaya

Be a Lazada seller in 3 simple steps!

alt=lazada new seller package

Do you constantly feel like you want to be your own boss and start a business? Or maybe you want to be able to contribute to the growing e-commerce industry and at the same time, fulfil the needs and wants of online shoppers?

If you answer “yes” to that, then you’re in luck because we have a package made specially for new sellers like YOU!

From now until 31 December 2023, the Lazada New Seller Package offers a variety of benefits you could enjoy upon signing up such as 0% Commission, Free RM150 Ads Credit, 0% Free Shipping Max and more.

Here’s how you sign up as a new seller on Lazada:

To make your selling journey more fun and motivating, you’ll be able to unlock new rewards at different milestones. These seller milestones are meant for you to learn and know the ropes of being a Lazada seller. Check out what you can enjoy from each milestone:

Apart from that, you can also seek guidance, tips and tricks shared by our Lazada Certified Trainer and modules on the Lazada University portal.

Getting too overwhelmed and feeling nervous? It may sound like a lot of things to start off but we believed in hard work is the formula for success. At Lazada, we’re committed to support you at every step of the way to ensure you become a successful seller.

Follow us on Facebook, Instagram, TikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

Be your own product influencer. Let Lazada tell you how.

Being an influencer for your own brand can be a highly effective way to promote your products and increase sales. This is the age of influencers, who use their popularity, knowledge or expertise in a particular industry to create content that showcases or promotes products to their audience. More and more eCommerce brands are partnering […]

Continue reading