“At the age of 12, I started my entrepreneur journey,” – KOMIC

alt=founder of KOMIC Malaysia on screen during his interview

KOMIC envisions bringing people’s dreams to life. All the little things that exist to make your life a little more wonderful; the ordinary items that spark happiness and turn your dreams into a magical reality – from the mug we sip our coffee from, the bag we carry our belongings in, the shoes we walk in, to the pyjamas we sleep in and the blankets that keep us warm.

With their first local authorized brand – GeMeiLia in 2009, KOMIC has sold about a hundred different products, their business mainly is by approaching customers door to door. In 2010, KOMIC realized that one single brand is not enough to meet the market’s different preferences. From there, KOMIC expanded its horizons and secured its first international brand distributor, Disney – an all-time favourite. This strategic decision has since resulted in a remarkable upswing in their sales.

While business is growing, there are limitations in one’s capabilities. In 2011, KOMIC’s biggest challenge was to maximize performance with limited resources. To address this issue, KOMIC seized the opportunity presented by technological advancements and initiated an online marketing business model that offered unprecedented flexibility, enabling them to operate anytime, anywhere. Every year, KOMIC collaborates with e-commerce platforms to organize diverse promotional campaigns, offering consumers enchanting-magical experiences.

alt=KOMIC logo on it's pop-up store in Penang

During Lazada’s initial year, KOMIC embarked on its online journey by becoming a part of the platform. As luck would have it, KOMIC was among the early participants and proudly held the 88th store number on Lazada! For the following 3 years, KOMIC has been committed to develop its online business, such as collaborating with Lazada and focusing on its online presence. From there, KOMIC is honoured to be awarded as one of the Lazada Seller Ambassadors. Side note, KOMIC also helped small merchants to establish their e-commerce business in Lazada.

Starting in 2018-2019, the expansion of KOMIC’s exhibitions allowed consumers to experience the magic of Disney for free without needing to travel to international parks. These interactive exhibitions were a smart strategy allowing KOMIC to have a better understanding towards consumers preference. With a huge consumers database that KOMIC has collected, thematic pop-up stores are launched according to the market’s popularity. 

alt=a tall mickey figurine in KOMIC's store at Penang

KOMIC has organized over 20 pop-up stores in Penang, spanning across several years. In 2020, they expanded their pop-up stores to Johor Bahru, and their event earned the distinction of being recorded in the Malaysia Book of Records for creating the “Tallest Macaron Replica Tower.”

Unfortunately, the pandemic had disrupted several offline activities. Nevertheless, KOMIC’s innovative online-to-offline business model, which combines online and offline strategies, allowed them to offer customers a flexible and convenient shopping experience. Consequently, the decline in offline sales was offset by a surge in online sales, which was sustained by platforms like Lazada. Customers could continue shopping 24/7 through online platforms, and this new business model enabled KOMIC to thrive during the pandemic.

alt=a photo of two KOMIC's co-founder

KOMIC’s fundamental vision is to transform dreams into realities, catering to the inner child that resides within each individual’s heart with a diverse selection of products that cater to a wide range of needs and desires. This includes offering everyday essentials as well as a curated collection of coveted collectible items.

Dreaming never stops, but you can make your dreams a reality when you visit KOMIC’s store.

alt=Disney figurines in store

Share your story with us

Lazada is looking for a seller with compelling background story! If you think your seller story should be heard, fill in the online registration form and our production team will be in touch. Inspired to be your own boss? Sign up as a seller today.

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Congratulations, Gayamu, Caramu winners!

alt=a group of men holding signs

Merdeka celebration this year will be even more meaningful for two Malaysian MSMEs that emerged as the Grand Prize winners of Lazada Malaysia’s Gayamu, Caramu (GMCM) Contest 2023. The contest was open to local entrepreneurs onboarded on Lazada under the fashion category, selling clothing assortment and accessories on Lazada’s Marketplace.

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LAZADA x APU ASBX BUSINESS CHALLENGE 

alt=a group photo of Seller Brand Marketing Team and APU team of lecturers and students.

A business challenge that empowers young innovators and next generation of entrepreneurs. Fourteen students from the Asia Pacific University of Technology and Innovation (APU) were announced as the winners of Lazada Malaysia x APU ASBX Business Challenge that took place on 22 June 2023. The three winning teams took home a total of RM1,500 in cash prize and special Lazada University merchandise.

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Lorikeet helps enhance your product description

Ada sahaja jenama baru yang sentiasa dilancarkan, jadi persaingan dalam perniagaan e-dagang semestinya sangat sengit! Tetapi ada macam-macam yang anda boleh lakukan dengan lebih baik lagi supaya stor e-dagang anda membuahkan hasil. Tidak kiralah jika anda penjual baru di Lazada atau penjual berpengalaman yang ingin meningkatkan keuntungan anda, tips-tips di bawah boleh membantu anda mencapai matlamat anda.

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Kehijauan Alam Ke Rumah Anda – Lush Garden

Di Kuala Kangsar, sebuah bandar diraja Perak, terdapat sebuah stor e-dagang yang unik bernama Lush Garden. Pengasas bersama, Shang En dan Gene, meminati tumbuh-tumbuhan dan telah mengubah minat mereka terhadap kehijauan dan menjadi perniagaan yang berkembang maju. 

Lush Garden telah menjadi kedai pilihan di Lazada dengan reputasi cemerlang, dengan lebih daripada 10,000 penghantaran dan rating positif 99% yang luar biasa sejak penubuhannya 1.5 tahun lalu.

Lush Garden menjual pelbagai jenis tumbuhan hidup, daripada herba, pokok buah-buahan, dan pokok hiasan kepada tumbuhan landskap. Selain tumbuh-tumbuhan, mereka juga menawarkan tanah, baja, dan pasu untuk melengkapkan persembahan hijau mereka.

Idea di sebalik penubuhan Lush Garden bermula pada tempoh PKP . Shang En dan rakan seperjuangannya mencari ketenangan dengan aktiviti berkebun. Walau bagaimanapun, mereka sedar bahawa ianya sukar untuk mencari penjual tumbuh-tumbuhan dalam talian yang boleh dipercayai. 

Bertekad untuk merapatkan jurang ini, Shang En dan Gene memutuskan untuk bermula stor dalam talian mereka sendiri. Mereka percaya bahawa dengan beberapa klik, pelanggan sepatutnya menerima pesanan mereka dengan selamat dan dalam keadaan yang sangat baik. 

Nama “Lush Garden” mencerminkan komitmen mereka untuk menyediakan pokok-pokok dan perkhidmatan yang berkualiti kepada pelanggan mereka. Meninggalkan pekerjaan korporat mereka, Shang En dan Gene bekerja sepenuh masa dalam usaha baru ini.

Untuk meluaskan perniagaan mereka dan berhubung dengan pencinta tumbuh-tumbuhan di seluruh Malaysia, Shang En dan Gene bergabung dengan Lazada. Pada Januari 2021, Lazada melanjutkan sokongannya kepada Lush Garden untuk 100 hari pertama. 

Walaupun mereka baru menggunakan platform Lazada, mereka telah menerima bimbingan dan bantuan daripada pasukan Lazada, membolehkan mereka menyesuaikan diri dan berkembang bersama. Selepas tempoh 100 hari itu, mereka telah diberikan Pengurus Akaun Utama, yang terus menyokong perniagaan mereka. Sebagai balasan, Shang En dan Gene juga menyatakan sokongan penuh mereka kepada Lazada.

Lazada memainkan peranan penting dalam pertumbuhan Lush Garden. Lazada telah menyediakan platform kepada kedua-dua pengasas stor itu untuk mempamerkan produk mereka kepada khalayak di seluruh negara. 

Sebelum ini, produk mereka hanya terhad kepada pelanggan di Kuala Kangsar, dan kini mereka berpeluang untuk berhubung dengan peminat produk mereka di seluruh Malaysia. Selain itu, jualan kempen dan baucar Lazada yang kerap membolehkan Lush Garden menawarkan tawaran yang menarik, menarik lebih ramai pelanggan ke kedai mereka.

Shang En dan Gene juga menghargai interaksi positif yang mereka ada dengan kakitangan Lazada. Setiap bulan membawa kejayaan dan pencapaian baru, berkat pendedahan dan sokongan kempen yang disediakan oleh Lazada.

Lush Garden menggunakan beberapa seller tool dan bantuan yang disediakan oleh Lazada untuk mengembangkan lagi perniagaan mereka. Sponsored discovery adalah salah satu alat yang paling berharga, membolehkan mereka melabur untuk mendapatkan lebih banyak tontonan untuk produk mereka. Menganalisis data dan metrik yang tersedia, mereka boleh melaraskan strategi jualan dan mengoptimumkan prestasi mereka. 

Selain itu, baucar penghantaran percuma yang ditawarkan oleh Lazada telah membantu meningkatkan jualan mereka, kerana pelanggan menikmati diskaun kos penghantaran.

Mengimbas kembali perjalanan mereka, Shang En dan Gene tidak menyesal dan keputusan mereka untuk memulakan perjalanan keusahawanan ini telah mengubah kehidupan mereka secara drastik and lebih baik.

Kongsikan kisah anda dengan kami

Lazada sedang mencari penjual dengan kisah latarbelakang yang menarik. Jika anda rasa kisah anda harus dikongsi, isi borang pendaftaran dan pihak produksi akan berhubung dengan anda sekiranya terpilih. Nak jadi bos? Daftar sebagai penjual hari ini.

Ikuti kami di Facebook, Instagram, TikTok, dan langgan saluran YouTube kami untuk trend eDagang dan tips penjual terkini.

Be eCommerce savvy with the all-new Lazada University portal

Welcome to Lazada University!

Are you a new seller on Lazada?

If you are (or not), don’t be nervous about starting and managing your own business online because when you sell with Lazada, we are here to help you!

At Lazada, we believe your success is our success hence, we’re always trying our best to improve and provide a better seller experience. Introducing to you the newly improved Lazada University portal – the one-stop learning centre to grow your business.

What can you find on the Lazada University portal?

1. Online learning modules

These modules are specially crafted and prepared to guide sellers on different topics such as listing your products, promotional tools, fulfilment and shipping, customer engagement and more. Tutorials and information are readily available in these modules whenever, wherever you are!

       2. Livestreams

These daily livestreams are conducted by Lazada Certified Trainers who are selected successful sellers on Lazada. They cover a range of topics based on their skills and experiences in English, Bahasa Malaysia and Mandarin. During the livestreams, sellers get to ask questions and have them answered live by the trainers via the chat box.

       3. Upcoming Event Updates & Microsites

The portal also keeps sellers updated with upcoming events, campaigns and programs happening on Lazada. 

       4. My Topics

Sellers can now personalise what they would like to learn and see more in this section. Just select a favourite topic and all recommended content will appear based on the selections.

On top of that, Lazada University is now available on the Lazada Seller Center App!

Just download the app on App Store or Google Playstore > Log in to your account > Tap “Me” and scroll down to “Lazada University”.

Now you can learn how to grow your business anywhere at any time!

Interested to be your own boss? Sign up as a Lazada seller today. 

Follow us on FacebookInstagramTikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

Use this checklist for a successful visual merchandising on your store

example of good visual merchandising

By optimizing the visual presentation and arrangement of products, eCommerce sellers can enhance the overall user experience and drive sales.

Visual merchandising, which is basically presenting and arranging products in an online store to attract and encourage browsing to drive sales and conversions.

When it comes to eCommerce visual merchandising, here is a helpful checklist that every seller should consider in order to optimize your store:

  • Use high-quality product images

High-quality images help customers see the product details and build trust in the quality of the item. Show multiple angles, zoom in on features, and showcase any unique details.

  • Consistent image style

Maintaining a consistent image style across your product catalog helps to create a cohesive and more professional look for your online store. Such as consistent backgrounds and the same image editing techniques.

  • Compelling product descriptions

Use persuasive language to evoke emotions and explain how your product solves a problem or helps to improve or enhance your customer’s life.

example of good and clear product photo
  • Highlight key features

Clearly outline the key features and benefits of your product so your customers can see at a glance what they are. 

  • Product categorisation

Organise your products into logical categories and subcategories to allow your customers to find the products they are looking for more quickly and efficiently.

  • Cross-selling and upselling

Use tags like ‘Customers who bought this also bought’ or ‘You may also like these’ sections to showcase relevant items. Your upsell should be relevant to the customer’s original purchase.

  • Customer reviews and ratings

Display reviews and ratings prominently on your product pages. Positive reviews will provide social proof, build trust among customers and influence purchasing decisions.

  • Call-to-action (CTA) buttons

Utilise eye-catching promotional banners or CTA buttons to highlight special offers, discounts, or new product launches from your store.

  • Seasonal and thematic displays

Update your visual merchandising periodically to reflect seasonal themes, holidays, or special occasions. This adds a fresh and engaging element to your store.

By following this checklist, you can enhance the visual appeal of your eCommerce store, improve your customer’s shopping experience, and increase the likelihood of conversions and customer satisfaction.

Interested to be your own boss? Sign up as a Lazada seller today.

Follow us on FacebookInstagramTikTok, and subscribe to our YouTube channel for the latest ecommerce trends and seller hacks.

What is Lorikeet and how to use it?

Ada sahaja jenama baru yang sentiasa dilancarkan, jadi persaingan dalam perniagaan e-dagang semestinya sangat sengit! Tetapi ada macam-macam yang anda boleh lakukan dengan lebih baik lagi supaya stor e-dagang anda membuahkan hasil. Tidak kiralah jika anda penjual baru di Lazada atau penjual berpengalaman yang ingin meningkatkan keuntungan anda, tips-tips di bawah boleh membantu anda mencapai matlamat anda.

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