Author: Emelia Yap

What makes customers attracted to My Charcoal Factory is not only just because of Lazada tools. Their specialty lies in the mangrove wood that they use. Mangrove is a type of hardwood, which are better than softwood in terms of the charcoal manufacturing process due to the longevity of the burn. Charcoal that is made of hardwood also tend to last longer and can produce higher temperature or heat.

There’s a certain standard in choosing the tree that they harvest. Every year, My Charcoal Factory only harvests a part of the forest – where the age of the tree is an important requirement. Only trees that are 30 years old or older are to be harvested. This sustainable approach to harvesting is also one of the attractions that make customers more motivated to “Add to Cart” whenever they see their products!

Today, Eucapro is among one of the largest companies to carry mainly Eucalyptus-based products in Malaysia and their products are distributed in high-end grocery stores, pharmacies, and local retail stores and are exported across South East Asia including Singapore, Philippines, Vietnam, and Brunei.

This distilled oil derived from eucalyptus trees has many benefits that include antibacterial and antiviral properties, consisting of medicinal values that are suitable to relieve any discomfort, especially stomach aches.

But what sets Eucapro apart from its competitor is that their eucalyptus leaves are imported directly from Australia and each leaf have gone through multiple testing and it is proven to be effective against harmful bacteria such as the coronavirus, hand-foot-mouth disease, and H1N1.

Alson’s love for coffee started back in 2017 with his dad when his love for modern coffee techniques was met with his dad’s love for traditional drip coffee. This father-son duo’s deep passion in coffee had paved the way to shock others with their tasty “made-with-love” coffee. One of the few that was mesmerized was Bjorn Gan. After tasting Alson’s coffee, Bjorn needed the whole of Malaysia to know how good this coffee is, and he needed Malaysia to have a taste of Astep fast!

Astep started their operations selling on Lazada during the pandemic, a feat not many will take. Their participation in Lazada campaigns like 11.11 mega campaign had truly helped them boost their sales. They leveraged on seller tools such as LazBonus, Flexi Combo, and Free Shipping Max to give their customers the best deals as an incentive to their wide customer base all over Malaysia. To attract more new customers, they also offer free gifts, such as trial packets.

Today, they have a team of 6 staff to fulfill customers’ orders, roasting up to 1 ton of coffee beans a month with a café, a roasting factory and a coffee farm under their name! Not only that, Lazada has also named Bjorn Gan as one of our Lazada Certified Trainer for other sellers to follow on his step-by-step guide in becoming a successful Lazada seller!

After a period of six months and receiving constructive criticism, they rebranded their peanut butter from its original name, ‘Walao-Eh!!! Peanut Butter,’ to Jobbie Nut Butter. They started supplying cafes, restaurants, and other retail outlets.

Initially operating from their rented house, Joseph and Debbie handled everything from product development to sales. They relied on a part-timer during weekends. However, their first year was not profitable. They faced financial difficulties to the point of sharing a bowl of pan mee to survive. 

Selling only a few bottles in the beginning, their hard work and dedication paid off as they now sell thousands of bottles monthly.

During Lazada’s initial year, KOMIC embarked on its online journey by becoming a part of the platform. As luck would have it, KOMIC was among the early participants and proudly held the 88th store number on Lazada! For the following 3 years, KOMIC has been committed to develop its online business, such as collaborating with Lazada and focusing on its online presence. From there, KOMIC is honoured to be awarded as one of the Lazada Seller Ambassadors. Side note, KOMIC also helped small merchants to establish their e-commerce business in Lazada.

Starting in 2018-2019, the expansion of KOMIC’s exhibitions allowed consumers to experience the magic of Disney for free without needing to travel to international parks. These interactive exhibitions were a smart strategy allowing KOMIC to have a better understanding towards consumers preference. With a huge consumers database that KOMIC has collected, thematic pop-up stores are launched according to the market’s popularity. 

Soulmate has curated a collection of natural, GMO-free ingredients to create the perfect blend of kibbles that keep cats healthy and happy. These kibbles are baked and made of premium proteins. It is also advised by a Malaysian nutritionist.

For a quick start with only RM6,000 as her capital, Yee Ting took the courage to start up Soulmate in Lazada – leveraging on the platform’s widest traffic exposure and brand authenticity. Within, 2 months, the famous cat kibbles sold out and the awareness of her cat kibbles grew wide!

Yee Ting never missed joining Lazada campaigns to uplift her store’s exposure. She also leveraged on seller tools such as Lazada Bonus and Seller Vouchers to give her customers the best mega deals! Within two months, the famous cat kibbles sold out and the awareness of her cat kibbles grew.

With each satisfied customer, Soulmate’s mission to offer top-notch cat kibbles continues to thrive, making it a true soulmate for both the pets and their owners alike.
What is so good about Soulmate that makes all the hype?

1. It has 2x more nutrients than ordinary cat kibbles.
2. Reduces stool odour within 2 weeks! (You can smell it for yourself)
3. Builds stronger immunity.
4. Healthy coat and fur (Say bye-bye to dark chin and tear stains!)